The Web Equivalent of Nudists and Should You Commit Web 2.0 Suicide?; Is There a Biblical Framework on Privacy?

Dr. Barrett Mosbacker, PublisherFacebook recently irked me.  I am a Facebook user but I am not a heavy user.  I keep up with a few colleagues and friends but mostly I post articles on Facebook that I believe others may find interesting.  I mostly use Facebook so that I can work through the biblical, educational, and social implications of social technologies as a Christian.  We are called to bring all of life under the Lordship of Christ—that includes Facebook and similar technologies. 

I also use Twitter (you can follow me @Bmosbacker).  I usually post an occasional link to an interesting article.  The exception is that I post my status as I travel.  My wife, children and secretary are able to keep up with me in real time and are immediately alerted if I have flight delays, etc. I also follow “Breaking News” the “CDC”, “TechCrunch”, AlertNet, and a few other organizations that provide timely and useful information. 

How did Facebook irk me?  The company changed its privacy settings to a default of “public”.  That meant that any information I posted on Facebook would be available to everyone on the Internet.  Facebook made this change because it is in the company’s interest to have as much information shared publically as possible. 

I have nothing to hide.  But I am very selective and careful about anything I put online.  I assume that anything I post could be made public.  Accordingly, I set virtually all of the privacy settings to the strictest level possible, exactly what Facebook prefer that I not do.

As an aside, if you want to commit Web 2.0 suicide, now you can.  This article explains what it is and how it is done.

Having just experienced Facebook’s effort to make our lives increasingly public, I found this particular article to be very timely: We All Live in Public Now. Get Used to It. Erick Schonfeld writes:

As the Web becomes more social, privacy becomes harder and harder to come by. People are over-sharing on Facebook and Twitter, broadcasting their whereabouts every ten steps on Foursquare and Gowalla, and uploading photos and videos of their most private moments to the Web for all to see. It’s easy to say that privacy is dead, we all live in public now, and just deal with it.

But things are a bit more complicated. It used to be that we lived in private and chose to make parts of our lives public. Now that is being turned on its head. We live in public and choose what parts of our lives to keep private. Public is the new default.

Mr. Schonfeld goes on to quote Stowe Boyd:

Some people are the web equivalent of nudists: they live very open lives on the web, revealing the intimate details of their relationships, what they think of friends and co-workers, their interactions with family and authorities. But . . . even these apparently wide open web denizens may keep some things private, or secret.

As if to emphasize the point, one reader posted this comment to the article:

 My entire life is public! I use services like Foursquare and Twitter posting my location and pictures on my family and I.  I think people of my generation won’t care as much. It’s kind of second nature to me to just post everything I’m doing. I never really stopped to think about what I’m doing as being dangerous.  The future will be filled with people like me! :)

Thus the Question: Is There a Biblical Framework on Privacy?

I recognize that our country’s forefathers embedded certain notions of privacy in the Constitution and Bill of Rights but these do not directly address the development of a biblical framework for privacy on the Internet.  More specifically:

• How does privacy apply to 21st century technology?
• What should we be teaching students beyond being careful about what they post?  For example, is there a positive component to living a more public life online?  After all, if one grew-up in a very small village or town there is very little privacy as we typically conceive of it. 
• Is individual privacy a human construct or a divine one? 
• What are the limits? 
• Is it sinful to post personal information on the internet that is not intrinsically evil?
• What are the caveats and limits to privacy in the digital age?
• How can we and our students use social networking in a redemptive manner, i.e., how can they use social networking in the normal course of living to glorify Christ (and I’m not referring to presenting the Gospel or apologetics—although that is certainly a good thing)? 

I have not formulated adequate answers to these questions yet (I’m working on it) but it seems to me that we have an obligation to grapple with these issues and to help our students do likewise.  We need to help them develop a biblical (not a traditional, conservative, or liberal) worldview on privacy and social media in the digital age.

What are your thoughts?  Please share you initial ideas by living a comment on this article or by posting your thoughts on the CSJ Facebook Discussion Board.

They Are Coming After Your Students and Said So!

Dr. Barrett Mosbacker, PublisherAt a recent Executive Symposium on Distance Education that I attended a public school superintendent, not knowing I was from a private school, said to the group (to paraphrase), "we are developing a robust online program and we fully expect to recapture students from home schooling families and private schools."

I just reread portions of Christensen's excellent book, "Disrupting Class".  I am particularly interested by his analysis of the "Dimensions of Agreement" and the "Tools of Cooperation".  I have attached graphics depicting the concepts.  These are particularly important to me because it can be difficult to get staff to accept change--I find this particularly problematic among conservative Christians, whom by definition, are "conservative."  :-)  In my estimation, moving forward, carefully and thoughtfully, with distance learning programs in imperative but it is not an easy task--the learning curve is steep, creating a feasible business plan is critical, and getting buy in can be tough.  But, Christensen argues, refreshingly, that consensus is not necessarily the goal--cooperation is!  I find that a refreshing approach given the emphasis on consensus building over the last several decades in the management literature.  I was also surprised by his observation that change is most difficult when there is wide agreement on the goals and processes currently in place.  Generally, one would think that this is a good thing. Upon reflection, however, it is easy to see why change in an organization can be very difficult when the organization is in the upper right quadrant of the dimensions of agreement chart.  This means that one of our challenges is to challenge the consensus on the goals and/or processes currently in place, which is all the more difficult when the organization is successful.  In other words, success can actually work against us, as in "good is the enemy of great."  It is what I'm calling the "Hobbit Effect."

In the Lord of the Rings, the Hobbits went merrily about their lives oblivious to the fact that Mordor was rising and threatening them.  Only a few saw the danger and acted.  I wonder if distance learning and charter schools aren't the "Mordors" of Christian education.  While we argue about uniforms, dress codes, and tuition discounts, the public system is installing a robust distance learning infrastructure and charters are multiplying.  Will we wake up in 10 years and wonder what happened to our market?’

Christensen (2008), Disrupting the classroom, p. 187

 

I am so impressed with Christensen's book that I've ordered two more:
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do

The Innovator's Solution: Creating and Sustaining Successful Growth

Charter Schools Pass a Major Test!

I have posted several articles addressing the charter school movement (The Charters are Coming!; Can We Keep Up with the Competition?; Are You Spread Too Thin? How to Thrive and Not Merely Survive as a Christian School; and Leading Your School In Uncertain Economic Times: Practical Suggestions) because I see two major trends that have the potential to have a significant impact on our schools:

1) the rapid development of distance/online learning and

2) the growth of charter schools. 

It is our responsibility as school leaders to anticipate the future and to steer our schools in the right direction to ensure that they remain relevant and vital.

The following Wall Street Journal article is important because it shows the growing acceptance and credibility of charter schools.

Charter Schools Pass Key Test in Study

By JOHN HECHINGER and IANTHE JEANNE DUGAN

WSJ September 2009

New York City students who win a lottery to enroll in charter schools outperform those who don't win spots and go on to attend traditional schools, according to new research to be released Tuesday.

The study, led by Stanford University economics Prof. Caroline Hoxby, is likely to fire up the movement to push states and school districts to expand charter schools -- one of the centerpieces of President Barack Obama's education strategy. (emphasis added)

Among students who had spent their academic careers in charter schools, the average eighth grader in Ms. Hoxby's study had a state mathematics test score of 680, compared with 650 for those in traditional schools. The tests are generally scored on a roughly 500 to 800 scale, with 650 representing proficiency.

Ms. Hoxby's study found that the charter-school students, who tend to come from poor and disadvantaged families, scored almost as well as students in the affluent Scarsdale school district in the suburbs north of the city. The English test results showed a similar pattern. The study also found students were more likely to earn a state Regents diploma, given to higher-achieving students, the longer they attended charter schools.

This year, the Renaissance Charter School in Queens and the Democracy Prep Charter School in Harlem each had 1,500 applicants for 80 seats. Rennaissance co-principal Stacey Gauthier says 90% of students achieve proficiency in the state test and end up going to college. "We have to perform well or we lose our charter," she says. "It makes us step up our game."

Randi Weingarten, president of the American Federation of Teachers, argued that New York City's charter schools aren't representative of the nation's, because the state caps charter schools and agencies vet them thoroughly before authorizing them, assuring they are of higher quality than elsewhere.

Charter schools are publicly funded schools, typically with nonunion teachers, that are granted more freedom by states in curriculum and hiring, and are often promoted as a way to turn around failing schools.

Critics of charter schools have long argued that any higher test scores were not necessarily attributable to anything the schools were doing, but to the students themselves, on the premise that only the most motivated students and families elected charters. Ms. Hoxby's study sought to address that argument by comparing students who attend charters directly with similarly motivated students -- those who sought to attend charters but were denied a seat through a random lottery. She concluded the charters did have a positive effect.

Charter supporters, including many conservatives, have often cited the school-choice research of Ms. Hoxby, a well-known economist who is also a fellow at Stanford's right-leaning Hoover Institution.

New York City's 99 charter schools are concentrated in poorer neighborhoods such as Harlem and the South Bronx. Some 30,000 students attend and another 40,000 are on waiting lists -- a small fraction of the 1.1 million students in the nation's largest school district.

Ms. Hoxby's study noted a strong correlation between achievement and charter programs with the following practices: a longer school day, merit pay for teachers and a disciplinary policy that punishes small infractions and rewards courtesy.

"We want to make New York City the Silicon Valley of charter schools," says schools Chancellor Joel Klein, who supports lifting statewide caps. "This study shows that when districts aren't antagonistic to charter schools, and instead welcome them, the results are very powerful."

But Ms. Weingarten, the union leader, cited another study this year from the Center for Research on Education Outcomes -- also at Stanford -- that looked at charters in 16 states and found that half did no better than traditional schools, and more than a third performed worse.

Pierina Arias, an Ecuadorean immigrant, turned to the Renaissance charter after her twins were rejected by a private school because they didn't speak English. "I was crying," says Ms. Arias. "I didn't know what to do." The twins won charter admission in a lottery, recently graduated with honors and are both in college, she says.

Patricia Hesselbach won a place in Democracy Prep's lottery for her 14-year-old daughter, Ayanna Mason, now a ninth grader. She had been at a traditional public school and needed to take outside courses to keep up with such basics as reading, her mother says. At Democracy Prep, Ms. Hasselbach says, her daughter is thriving. "They hold them to high expectations, and make sure they have discipline and dedication," Ms. Hesselbach says.

But Cynthia Lee, a hospital manager in Harlem, entered ten lotteries to get her 13-year-old daughter into Democracy Prep and didn't win a place. So, the single mother enrolled her daughter in a Catholic school for $3,100 a year. "I had no choice," she says. "I'd rather pay every last dime than put her in a public school."

For Good or Bad: Email No Longer Rules

Dr. Barrett Mosbacker, PublisherSee my related article: “What is Google Wave and Why Should You Care?”

From the WSJ: OCTOBER 12, 2009

Email has had a good run as king of communications. But its reign is over.
In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we communicate—in ways we can only begin to imagine.

We all still use email, of course. But email was better suited to the way we used to use the Internet—logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone. The always-on connection, in turn, has created a host of new ways to communicate that are much faster than email, and more fun.

Why wait for a response to an email when you get a quicker answer over instant messaging? Thanks to Facebook, some questions can be answered without asking them. You don't need to ask a friend whether she has left work, if she has updated her public "status" on the site telling the world so. Email, stuck in the era of attachments, seems boring compared to services like Google Wave, currently in test phase, which allows users to share photos by dragging and dropping them from a desktop into a Wave, and to enter comments in near real time.

Little wonder that while email continues to grow, other types of communication services are growing far faster. In August 2009, 276.9 million people used email across the U.S., several European countries, Australia and Brazil, according to Nielsen Co., up 21% from 229.2 million in August 2008. But the number of users on social-networking and other community sites jumped 31% to 301.5 million people.

"The whole idea of this email service isn't really quite as significant anymore when you can have many, many different types of messages and files and when you have this all on the same type of networks," says Alex Bochannek, curator at the Computer History Museum in Mountain View, Calif.  So, how will these new tools change the way we communicate? Let's start with the most obvious: They make our interactions that much faster.

Into the River

Years ago, we were frustrated if it took a few days for a letter to arrive. A couple of years ago, we'd complain about a half-hour delay in getting an email. Today, we gripe about it taking an extra few seconds for a text message to go through. In a few months, we may be complaining that our cellphones aren't automatically able to send messages to friends within a certain distance, letting them know we're nearby. (A number of services already do this.)

These new services also make communicating more frequent and informal—more like a blog comment or a throwaway aside, rather than a crafted email sent to one person. No need to spend time writing a long email to your half-dozen closest friends about how your vacation went. Now those friends, if they're interested, can watch it unfold in real time online. Instead of sending a few emails a week to a handful of friends, you can send dozens of messages a day to hundreds of people who know you, or just barely do.

Consider Twitter. The service allows users to send 140-character messages to people who have subscribed to see them, called followers. So instead of sending an email to friends announcing that you just got a new job, you can just tweet it for all the people who have chosen to "follow" you to see. You can create links to particular users in messages by entering @ followed by their user name or send private "direct messages" through the system by typing d and the user name.

Facebook is part of the trend, too. Users post status updates that show up in their friends' "streams." They can also post links to content and comment on it. No in-box required.

Dozens of other companies, from AOL and Yahoo Inc. to start-ups like Yammer Inc., are building products based on the same theme.
David Liu, an executive at AOL, calls it replacing the in-box with "a river that continues to flow as you dip into it."

But the speed and ease of communication cut both ways. While making communication more frequent, they can also make it less personal and intimate. Communicating is becoming so easy that the recipient knows how little time and thought was required of the sender. Yes, your half-dozen closest friends can read your vacation updates. But so can your 500 other "friends." And if you know all these people are reading your updates, you might say a lot less than you would otherwise.

Too Much Information

Another obvious downside to the constant stream: It's a constant stream.
That can make it harder to determine the importance of various messages. When people can more easily fire off all sorts of messages—from updates about their breakfast to questions about the evening's plans—being able to figure out which messages are truly important, or even which warrant a response, can be difficult. Information overload can lead some people to tune out messages altogether.

Such noise makes us even more dependent on technology to help us communicate. Without software to help filter and organize based on factors we deem relevant, we'd drown in the deluge.

Enter filtering. In email land, consumers can often get by with a few folders, if that. But in the land of the stream, some sort of more sophisticated filtering is a must.

On Facebook, you can choose to see updates only from certain people you add to certain lists. Twitter users have adopted the trend of "tagging" their tweets by topic. So people tweeting about a company may follow their tweet with the # symbol and the company name. A number of software programs filter Tweets by these tags, making it easier to follow a topic.

The combination of more public messages and tagging has cool search and discovery implications. In the old days, people shared photos over email. Now, they post them to Flickr and tag them with their location. That means users can, with little effort, search for an area, down to a street corner, and see photos of the place.

Tagging also is creating the potential for new social movements. Instead of trying to organize people over email, protesters can tweet their messages, tag them with the topic and have them discovered by others interested in the cause. Iranians used that technique to galvanize public opinion during their election protests earlier this year. It was a powerful example of what can happen when messages get unleashed.

Who Are You?

Perhaps the biggest change that these email successors bring is more of a public profile for users. In the email world, you are your name followed by a "dot-com." That's it. In the new messaging world, you have a higher profile, packed with data you want to share and possibly some you don't.

Such a public profile has its pluses and minuses. It can draw the people communicating closer, allowing them to exchange not only text but also all sorts of personal information, even facial cues. You know a lot about the person you are talking to, even before you've ever exchanged a single word.
Take, for example, Facebook. Message someone over the site and, depending on your privacy settings, he may be a click away from your photos and your entire profile, including news articles you have shared and pictures of that party you were at last night. The extra details can help you cut to the chase. If you see that I am in London, you don't need to ask me where I am. They can also make communication feel more personal, restoring some of the intimacy that social-network sites—and email, for that matter—have stripped away. If I have posted to the world that I am in a bad mood, you might try to cheer me up, or at least think twice about bothering me.

Email is trying to compete by helping users roll in more signals about themselves. Yahoo and Google Inc. have launched new profile services that connect to mail accounts. That means just by clicking on a contact, one can see whatever information she has chosen to share through her profile, from her hobbies to her high school.

But a dump of personal data can also turn off the people you are trying to communicate with. If I really just want to know what time the meeting is, I may not care that you have updated your status message to point people to photos of your kids.

Having your identity pegged to communication creates more data to manage and some blurry lines. What's fine for one sort of recipient to know about you may not be acceptable for another. While our growing digital footprints have made it easier for anyone to find personal information about anyone online if they go search for it, new communications tools are marrying that trail of information with the message, making it easier than ever for the recipient to uncover more details.

A Question of Time

Meanwhile, one more big question remains: Will the new services save time, or eat up even more of it?

Many of the companies pitching the services insist they will free up people.
Jeff Teper, vice president of Microsoft Corp.'s SharePoint division, which makes software that businesses use to collaborate, says in the past, employees received an email every time the status changed on a project they were working on, which led to hundreds of unnecessary emails a day. Now, thanks to SharePoint and other software that allows companies to direct those updates to flow through centralized sites that employees can check when they need to, those unnecessary emails are out of users' in-boxes.

People were very dependent on email. They overused it," he says. "Now, people can use the right tool for the right task.

Perhaps. But there's another way to think about all this. You can argue that because we have more ways to send more messages, we spend more time doing it. That may make us more productive, but it may not. We get lured into wasting time, telling our bosses we are looking into something, instead of just doing it, for example. And we will no doubt waste time communicating stuff that isn't meaningful, maybe at the expense of more meaningful communication. Such as, say, talking to somebody in person.

Not So Fast: Is Technology Diminishing Our Quality of Life?

Anyone who has been reading this blog knows that I am an advocate for the appropriate and effective use of technology in our personal lives and in our schools.  I am not a Luddite.

Nevertheless, I also share the conviction that technology, like many good things in our lives, can become an obsession and a cruel master.  Any addiction, even to good things, is harmful and unbiblical whether it is sex, food, work, or technology.

I recently came across a beautifully written article by John Freeman in the Wall Street Journal.  You can read the entire article here.  If the link is broken, you can access the article in PDF format here.

Because the article is copyrighted I will not post it here but I am providing a short excerpt with the hope that you will read the entire article. 

Not So Fast (August 29, 2009) WSJ Online

… We will die, that much is certain; and everyone we have ever loved and cared about will die, too, sometimes—heartbreakingly—before us. Being someone else, traveling the world, making new friends gives us a temporary reprieve from this knowledge, which is spared most of the animal kingdom. Busyness—or the simulated busyness of email addiction—numbs the pain of this awareness, but it can never totally submerge it. Given that our days are limited, our hours precious, we have to decide what we want to do, what we want to say, what and who we care about, and how we want to allocate our time to these things within the limits that do not and cannot change. In short, we need to slow down.

Our society does not often tell us this. Progress, since the dawn of the Industrial Age, is supposed to be a linear upward progression; graphs with upward slopes are a good sign. Process­ing speeds are always getting faster; broadband now makes dial-­up seem like traveling by horse and buggy. Growth is eternal. But only two things grow indefinitely or have indefinite growth firmly ensconced at the heart of their being: cancer and the cor­poration. For everything else, especially in nature, the consum­ing fires eventually come and force a starting over.

The ultimate form of progress, however, is learning to decide what is working and what is not; and working at this pace, emailing at this frantic rate, is pleasing very few of us. It is encroaching on parts of our lives that should be separate or sacred, altering our minds and our ability to know our world, encouraging a further distancing from our bodies and our natures and our communities. We can change this; we have to change it. Of course email is good for many things; that has never been in dispute. But we need to learn to use it far more sparingly, with far less dependency, if we are to gain control of our lives.

In the past two decades, we have witnessed one of the greatest breakdowns of the barrier between our work and per­sonal lives since the notion of leisure time emerged in Victorian Britain as a result of the Industrial Age. It has put us under great physical and mental strain, altering our brain chemistry and daily needs. It has isolated us from the people with whom we live, siphoning us away from real-world places where we gather. It has encouraged flotillas of unnecessary jabbering, making it difficult to tell signal from noise. It has made it more difficult to read slowly and enjoy it, hastening the already declining rates of literacy. It has made it harder to listen and mean it, to be idle and not fidget. This is not a sustainable way to live. This lifestyle of being constantly on causes emotional and physical burnout, work­place meltdowns, and unhappiness. How many of our most joyful memories have been created in front of a screen?

If we are to step off this hurtling machine, we must reassert principles that have been lost in the blur. It is time to launch a manifesto for a slow communication movement, a push back against the machines and the forces that encourage us to remain connected to them. Many of the values of the Internet are social improvements—it can be a great platform for solidarity, it rewards curiosity, it enables convenience. This is not the mani­festo of a Luddite, this is a human manifesto. If the technology is to be used for the betterment of human life, we must reassert that the Internet and its virtual information space is not a world unto itself but a supplement to our existing world, where the following three statements are self-evident …

Remember, click here to read the full article or if the link is broken, you can access the article in PDF format here.

Where is Your School in the Organizational Life Cycle? Why Does it Matter?

The School Life Cycle

Dr. Barrett Mosbacker, PublisherSchools are organic and dynamic—they are not static. Like the human body, schools go through a lifecycle of change or stages of development. Although most schools go through a predictable cycle or series of stages, the cycle is not inevitable.

Below are typical organizational stages, which I have summarized and adapted from research on the topic.  I have not developed the last stage (renewing).

Why is this important?  Because understanding where your school is in the typical organizational lifecycle will help you understand the issues you are facing and how to adapt your leadership.

Birth/Infant Stage

• Characterized by a strong entrepreneurial visionary leader or small group
• Requires a strong visionary leader who can maintain a high degree of commitment
• The leader, or small founding group, must maintain control and have significant input into the infant school. It is normal at this stage that the leader be more hands-on and in control with little or no delegation.
• Visionary and pioneering staff
• Staff characterized by belief, hard work, high morale
• Tendency to latch on to a particular school of thought or philosophy of education, instruction, and/or curriculum
• School structure is minimal and informal
• Systems are developing
• Minimal policies, ill-defined roles (or well written but poorly followed policies)
• Group/committee/board micro-management of administrative functions, usually out of necessity in this infant stage
• Change can be quick and relatively easy
• Limited resources
• Potential for quick growth
• Establishing a reputation and market presence

Adolescent Growth Stage

• Beliefs, values, goals, structure, and actions become more formalized
• With growth, staff are added
• Delegation is increasing
• The challenges of growth are being confronted—facilities, resources, programs, personnel, school structure, board/administrator roles and relationships
• The original “feel” of the small infant school is being replaced with the feel and characteristics of a larger maturing school. This can result in a change in clientele, complaints that “we have abandoned our mission,” that “we no longer feel….,” “that we are becoming……”
• As structures begin to mature, the board grapples with its role relative to a changing school, added staff, and maturing leadership and administration
• Faces the danger of growing too fast with growth and vision outpacing current or projected resources (usually financial and physical)—Example: adding a high school too quickly
• Conflict and inconsistency can become more evident (there are more stakeholders; the original founders/entrepreneurs find their original vision and values being challenged and stretched. Conflicts arise from confusion regarding roles and responsibilities. Leadership must learn to share control and to delegate responsibility with concomitant authority.
• Problems can arise when conflict erodes or ends in a critical loss of mutual respect and trust among those charged with formal and informal control of the decision-making process. This can lead to concentrating on technicalities, legal and procedural issues rather than on strategic development.

Maturing Stage

• This stage is characterized by high visibility for the school. A strong understanding of its common purpose and mission continue to energize and drive school leadership. Leadership knows what it is doing, where it is going and how to get there.
• School leadership makes plans and then follows up on those plans
• Structures and policies have matured but are still developing and growing
• Bureaucracy and systems are increasing (note: not all bureaucracy is bad—there is good and bad bureaucracy)
• Leaders must continue to maintain the delicate balance between creating and managing. It is easy during this stage to get caught into doing what is customary, but forgetting the reason for doing it. This may lead to rigid clinging to something no longer suitable. A method may become more important than the mission.
• Increased specialization among staff and with programs
• Increased emphasis on high quality rather than “start-up” training
• Standards are raised for teachers and other staff
• Overall school quality is growing and there is clear evidence of excellence
• The school is confident and secure
• Morale is high

Aging Stage

• The aging stage can be characterized by a decline in stakeholders’  understanding of and commitment to the school’s purpose.  New parents and staff may not have a sense of ownership of the school’s purpose. They assume others to be responsible, so there is decline in involvement.
• As the aging stage progresses, the school moves from nostalgia to questioning. In the nostalgia phase the school community reflects on and longs for a comfortable past. You know the school has reached this phase when you hear: "I remember when." "We can't do that." "We've tried that and it didn't work."

In the questioning phase, school stakeholders initially question within themselves, concerning leadership and school problems. Then the questioning becomes more intense as groups begin to discuss problems. At this point, either the organization redefines itself and is revitalized by its dream, or decline sets in.

• Expectations for growth are lowered. There is little interest in development of new  new methods. The school starts to focus on past achievements instead of future visions. Emphasis is on how things are done rather than what and why they are done.
• Procedures and policies are kept in place even though they are no longer relevant.
• Changes are viewed with suspicion and met with increasing resistance. Fewer changes are proposed, and no change that radically departs from status quo or disrupts the peace is considered.

The Dying Stage

• This fifth stage is characterized by the total loss of purpose and hope. The mission is not understood. As questioning and polarization increase, the emphasis shifts to who caused the problem, rather than what to do about it.
• Conflict, back stabbing, and infighting abound.
• Focus shifts to the internal turf wars while newcomer, especially if they have a vision to try new things, to challenge the conventional wisdom, are seen as a nuisance, threat, or are ignored.
• Due to the lack of interest and participation, programs are eliminated. It is difficult to find volunteers with only 10 percent of stakeholders doing 90 percent of the work.
• Programs and structures are deleted for lack of funds and involvement. The primary goal is preservation and survival.
• Although there are many traditions, practices and procedures in place, they serve little to reach and develop people and to fulfill the mission of the school.
• Changes are nearly impossible. Excuses and rationalizations are made for why something can't be done.
• While dying is frightening, changing is more so. Any suggested change tends to fuel the fire of polarization.
• There is confusion between what constitutes an enviable principle and a personal preference.
• Morale declines to a deep low. Few have any sense of hope and optimism. No one knows what to do about the problem, but everyone thinks that it is the other person's fault.
• Leadership is extremely frustrated to the point of despair by not knowing how to stop decline and the infighting in this stage. Frequently the leader is perceived as the problem which may or may not be the truth. Leadership takes many hard hits in the dying stage, particularly if the primary influencers do not support the leader. If the leader is visionary, creative and aggressive, he or she will likely not last long.
• If the leader is passive and maintenance oriented, he or she may make the patient comfortable while it continues to die.

Where is your school in the organizational lifecycle? Are you adjusting your leadership to ensure that your school navigates the lifecycle successfully so that it continues to have a lasting impact?

The Charters are Coming!

How to Position Our Schools for Long-Term Success Despite Prolonged High Unemployment and New Competition

Dr. Barrett Mosbacker, PublisherOver the last year or so  200 Christian schools have closed their doors.  Many who have not closed have lost students and laid off staff.  More will close this year.  Although a few Christian schools are thriving, most are not.

This may not be a short term problem.   There are at least three long-term challenges facing the Christian school movement:

1) Prolonged high unemployment

2) Federal funding for more charter schools and distance learning programs

3) New research that seems to show that distance learning can be as or more effective than traditional instruction

Prolonged High Unemployment

In a recent Wall Street Journal article (August 25, 2009), Deborah Solomon warns:

The administration, in its mid-year budget review, painted a picture of a nation that … is in for a prolonged period of economic weakness, joblessness and unsustainable government spending …

The administration now foresees unemployment hitting 10% at some point over the next year and a half, with the jobless rate averaging 9.3% in 2009 and 9.8% in 2010 … "We do predict unemployment will reach 10% for some months and some quarters," …

In a measure of the dire state the nation's fiscal picture, the level of U.S. public debt when measured as a percentage of economic output is projected to reach its highest levels since World War II. The administration is projecting that public debt will hit 66.3% of gross domestic product in 2010, more than any other time since the 1940s, when it peaked at more than 121% of GDP.

Funding for Charter Schools and Distance Learning

In an article published by eSchool News, the authors report that:

… stimulus could spur more virtual charter schools 'Race to the Top' program favors states that encourage charter schools -- including those that offer online instruction …

As states compete for more than $4 billion in federal "Race to the Top" stimulus grants, Education Secretary Arne Duncan has made it clear that states willing to embrace charter schools and other favored innovations will get preference. That, in turn, could prompt a rise in the number of virtual charter schools and other charters that open across the country …

Duncan recently wrote in an opinion piece, declaring that states with limitations on charter school will decrease their odds of getting Race to the Top grants …

At the National Alliance for Public Charter Schools Conference this summer, Duncan called the charter movement "one of the most profound changes in American education--bringing new options to underserved communities and introducing competition and innovation into the education system." …

Todd Ziebarth, vice president of policy for the National Alliance for Public Charter Schools, thinks Duncan will want to reward states that are strong in all the elements, forcing states like Washington back to the table on charters …

Virtual charter schools are growing in popularity across the country … Indiana is opening its first statewide online charter school this year, and five organizations have filed petitions with Georgia's Charter School Commission to open virtual charter schools in the state, hoping to capitalize on the popularity of the state's sole online charter school, the Georgia Virtual Academy …The academy has nearly 4,500 students enrolled in just two years of operation and a growing waiting list …

Duncan has been putting states on notice for months that he wants them to embrace charter schools, and that their failure to do so could mean they lose out on federal money …

Tennessee lawmakers passed a bill expanding charter schools in the state after hearing Tennessee could lose out on the money if they kept blocking an expansion of charter schools.

Illinois lawmakers decided in July to allow 60 more charter schools to answer President Obama's challenge after a campaign in that state by the state network of charter schools.

Research Appears to Support Effectiveness of Distance Learning Programs, Adding Credibility

An article in the New York Times reports that a recent 93-page report on online education, conducted by SRI International for the Department of Education, has a starchy academic title, but a most intriguing conclusion:

“On average, students in online learning conditions performed better than those receiving face-to-face instruction.” …

The analysis for the Department of Education found that, on average, students doing some or all of the course online would rank in the 59th percentile in tested performance, compared with the average classroom student scoring in the 50th percentile. That is a modest but statistically meaningful difference.

“The study’s major significance lies in demonstrating that online learning today is not just better than nothing — it actually tends to be better than conventional instruction,” said Barbara Means, the study’s lead author and an educational psychologist at SRI International.

This hardly means that we’ll be saying good-bye to classrooms. But the report does suggest that online education could be set to expand sharply over the next few years, as evidence mounts of its value.

What does this mean for our schools? 

It means that our schools are likely to be squeezed from two sides—an anemic economy with high unemployment (and potentially high inflation) and more vigorous competition from charter schools and distance learning options.

So what do we do?

I make no pretense of having all of the answers but I would like to suggest the following ideas.

Don’t Panic

Every challenge has a reciprocal opportunity.  Although poorly managed and relatively weak Christian schools may not survive, those with strong, creative, and decisive leadership will not only survive but thrive—provided they adapt to the changing educational landscape. 

Focus on Excellence and Value

Although this may seem to be counter-intuitive, being “affordable” is not the solution—being excellent and providing a high marginal value for parents is.  We must be able to answer two questions for the vast majority of our parents who, unfortunately, do not grasp or fully appreciate the value of a biblical worldview:

“Why should I spend $x for a Christian education when the charter school is free and offers an education characterized by high academic standards and traditional Judeo-Christian “values”?

Or,

“Why should I spend $x for a Christian education when I could home school my child and supplement his/her instruction with distance learning?

Those are fair questions and they must be answered in concrete terms.  Simply answering by recounting the benefits of teaching a biblical worldview will not be an adequate answer for many parents. 

Do not misunderstand—teaching our students to have the mind of Christ IS the central mission of our Christian schools.  But that mission is always within the academic context.  Christian education is an academic enterprise with an unapologetic and energetic focus on providing students a Christ honoring world-class and globally aware education.

Whether we like it or not, most of our parents don’t understand the mission of developing a biblical worldview.  And if they don’t understand or appreciate it they will not make significant sacrifices for it, everything else being relatively equal.

In other words, for most of our parents, the development of a biblical worldview is an ethereal concept subservient to more “practical” considerations like education quality, admission to top colleges, the breadth and depth of extra-curricular programs, a safe and nurturing environment, etc.

Why don’t they understand and appreciate the goal of developing a biblical worldview? I believe there are at least three reasons:

1) Because they have never experienced its life changing impact.  Most of our parents were educated in public schools and public universities.  They don’t get it—at least at first.  They have no experiential context to draw upon.

2) Most of our pulpits do not explicitly endorse the value of a Christian education as an intellectual enterprise.  Christian education is not promoted as a theological or kingdom imperative.

3) The prevalence of theological ignorance and pietism.  As a rule, pietism minimizes the life of the mind while emphasizing the emotional/experiential component of the Christian life.

We must place emphasis on ensuring that we are delivering an excellent educational product and understand that doing so is intrinsic to providing a Christian education that honors Christ and prepares his disciples to serve him in this world.  We are NOT providing excellence in education AND a Christian education.  Christian education by definition must be excellent education. 

The good news is that many parents will learn to understand and appreciate the development of a Christian worldview once they experience it through the lives of their children.  Those who enroll for other reasons, e.g., academic quality, grow in their understanding and commitment to a Christian philosophy of education—but most do not start with that understanding or commitment. 

Excellence is in and of itself a holy goal when done for God’s glory.  It is also a practical means to encourage parents to enroll their children in our schools and to sacrifice to keep them enrolled.  Over time, these parents become strong advocates of Christian education for ALL of the right reasons.

Excellence Starts with an Excellent Faculty

I am not going to beat around the bush.  We must do whatever it takes, provided it is biblical, to ensure that every classroom is staffed with a highly competent Christian teacher.  We must dismiss, ethically and graciously, those who are unable or unwilling to learn and grow and who are merely adequate.  We must stop the educational malpractice of having students educated by mediocre teachers using “grace” as a pretext for an unwillingness to make hard decisions.  We do not have the right nor the liberty to make our students bear the educational cost of sitting under the instruction of ineffective or mediocre teachers.  Period.

I am absolutely convinced that the most important thing we can do to honor our Lord, serve our families, and strengthen our schools is to hire, train, and retain only excellent Christian teachers.  The same general principle holds true for every employee we hire or keep but quality instruction in each classroom must be our first priority.

Parents will make great sacrifices to have their children in a school where they know that their children will receive dynamic, creative, loving, and effective instruction year after year from mature Christian teachers.  They will—and I think rightly so—look for other educational options if this is not their experience.

For more information on hiring and training teachers, see my previous article “Rethinking Staff Development: “This Too Shall Pass.”

Distance Learning

Our schools need to consider how to leverage new technologies, particularly distance learning, to enhance and expand their curriculum and market.  For more information on this topic see my previous article “Can We Keep Up with the Competition?”

Think Ahead—Anticipate

It sounds like a cliché but we need to be less reactive and more proactive as leaders.  We need to look over the horizon in order to position our schools to take advantage of new opportunities and to meet new challenges. 

Case in point.  As I read the Wall Street Journal and witnessed the unraveling of the economy one of my first thoughts was, “How will this affect our parents and school?”  I quickly came to the conclusion that the rising unemployment rate would translate into lower retention rates, fewer new applications, and the increased aging of our accounts receivables.  With those thoughts in mind we quickly made the following decisions prior to the creation of the budget and prior to reenrollment deadlines:

1. We increased the total funds available for financial aid.
2. We froze all salaries.
3. We postponed a major capital campaign.
4. We intentionally “over-enrolled” our classes where possible—exceeding our stated enrollment caps.  We did so anticipating future attrition, which would bring the numbers back down to normal levels while simultaneously ensuring full enrollments.  Sure enough, that is precisely what happened.  In fact, in God’s providence, we have a record enrollment this year.
5. We continued to expand and develop our programs.  Cutting back on quality is NOT the right response.  We added a digital photography elective this year and an environmental studies course last year.  We are moving aggressively ahead with the development of our distance learning program and we are inviting world-class scholars and leaders to the campus.  We are also expanding our dual-enrollment program.
6. We continue to place top priority on the qualify of instruction in our classrooms as reflected in multi-year intensive training programs, teacher mentoring, and thorough evaluations.
7. We continue to invest in mapping the entire curriculum.
8. New technology is being added on both campuses including additional SMART boards for the elementary campus and server technologies that will enable us to move much closer to a “paperless” environment.
9. We are beginning to review the potential of digital textbooks as an effective and less costly option to standard printed textbooks.
10. We are expanding our efforts in Alumni development.
11. And  more…..

I share this information with you to illustrate that hard economic times is precisely the time to focus on quality and value while simultaneously working to reduce cost. Rather than reacting to the situation, we must plan aggressively for the future always asking, “how can we be more effective?”  “How can we provide greater value for our parents?”

Excellent Communication

We sometimes assume too much.  We assume that parents understand Christian education.  We assume that they know about our programs and the enhancements that we have made. 

The truth is that most parents are focused on their children and those things that immediately affect them. They are barely aware of “other” things going on in the school. 

It is important, however, that parents be aware of all school-related matters from the more dire, e.g., how the school is responding to the H1N1 virus to the new initiatives underway that will help their children.

It is an old advertising adage that it takes seven times for a message to “click”.  That means that we must communicate often using multiple venues and media.  Email, newsletters, meetings, Facebook, Twitter, one-on-one lunch meetings, the school’s website, etc……  Be creative but repeat repeat repeat! 

A Bias for Yes

I like to give my business to those who go out of their way to provide good customer service.  I am willing to pay more for good service.  So are most of our parents. 

The danger that we face is that we can create policies or respond in a way that demonstrates that “our convenience” “our policies” are more important than the needs and/or wishes of our paying customers—and they are customers! 

We strive to have a “Bias for Yes.”  “Yes we Can!” (Sorry, I couldn’t resist!)  “Yes we will.”  “Yes, we will seriously consider that.” 

Obviously we can’t always say yes.  I have had to turn down a number of requests from parents this year.  But I only do so when it is absolutely necessary to comply with important policies designed to enhance our service to parents/students or to protect them. 

We don’t say no because doing so is more convenient for us!

Concluding Remarks

The educational marketplace is more dynamic and competitive than it has ever been.  This new market reality combined with current economic difficulties create significant challenges and opportunities for our schools.  Although we cannot change the external environment we can and must adapt our internal practices and programs.  Adapting is the only way many of our schools will survive, let alone thrive.

How Facebook Can Affect Your Enrollment, Marketing, and Communication

According to Sharon Gaudin of Computerworld, a recent study shows that social networks for middle-agers (that’s most of us reading this article) are now a more popular form of communication than email.

I remember that just a few years ago many Christians, including Christian school administrators and teachers, viewed social networks as the exclusive domain of teenagers or were immoral, or both and therefore should or could be ignored.  Such a perspective was a mistake then and is a mistake now.  Social networks are a form of communication and social interaction.  Social networks are neither inherently good nor inherently evil.  HOW they are used determines their value.

According to a report by Nielsen Online (download PDF), social networks are used by two-thirds of all worldwide online users.  Social networks and blogs have become the fourth most popular online products.  The report lists e-mail as No. 5 on the list of users' favorite online tools. Search tools, portals and PC software topped the list.

Other highlights of the report include:

• Putting the growth of social networks – popularity and engagement – into context
• How the audience to social networks is changing
• The challenges facing advertisers on social networks
• What advertisers can do to find the magic formula for advertising in social networks
• Factors contributing to the Facebook phenomenon
• Why localization has won the day in many countries
• Where mobile social networking has taken the greatest hold
• What ‘traditional’ publishers can do in the face of the social network phenomenon

Mind Share

“Of the social networking sites out there, Twitter and Facebook seem to have the lion's share of the mind share these days. And Facebook has the lion's share of the market share, as well. In January, online researcher comScore Inc. reported that Facebook, once thought of as the up-and-coming social network, had overshadowed rival MySpace, with nearly 222 million unique visitors in December compared to 125 million for MySpace.

To back up comScore's numbers, Facebook CEO Mark Zuckerberg noted in a January blog post that the social networking site had hit a big milestone -- 150 million active users, nearly half of whom use the network daily.”

Neilson’s report also shows the significant increase in the time spent on Facebook:

In all the markets that the company tracks, Facebook is visited monthly by three of every 10 people online.

Our Parents and Prospective Parents are on Facebook

THE MOST SURPRISING FINDING OF THE REPORT is that Facebook’s greatest growth in global audience numbers has come from people aged 35-49!  Social networks aren’t just for the teenage set anymore.

This is the prime child rearing, school selecting age of the population!

Should We Use Facebook and Other Social Networks to Connect with Parents?

Frankly, I don’t know the answer to that question but I am researching the issue because I believe we should try.  Here are some of the issues to consider.

Our Mindset/Mental Model Must Change

Traditional advertising is one-way communication—the message is pushed or placed in front of the intended customer.

Social networks by definition are SOCIAL and therefore the “advertising” must be a conversation.  According to Nielson, “the point that social network members are co-creators of content and, therefore, have a sense of ownership within the site means advertising should be about participating in a relevant conversation with consumers rather than simply pushing ads on them. After all, it is social media. Advertising shouldn’t be about interrupting or invading the social network experience, it should be part of this conversation.”

This two-way conversation presents opportunities and problems.

Positively, it provides a framework for engaging in authentic conversations about education, Christian education, and our schools.  Facebook, for example, is a wonderful way to provide helpful information to current and prospective parents.

Negatively, we run the risk of false accusations and unjustified negative comments being made by disgruntled individuals.  The social network, if not managed well, could also foster gossip and slander.

In other words, promoting our schools through social networks can be a two-edged sword.

“Messaging within advertising should come from a more authentic, candid and humble perspective.

Social media has, once again, brought word of mouth to the fore as the ultimate form of advertising at a time when traditional advertising is suffering from a major lack of trust.

Nielsen’s analysis of social media conversations back in 2007 and again in December 2008 showed that ‘false’ was the term most closely associated with “advertising”.
Social media has fanned the flames of consumer distrust about advertisers claims. However, at the same time social media has provided the motive, opportunity
and means for advertisers to engage consumers in a more open and honest way.”

Building Trust and Friendships with Parents?

The report goes on to note that “social networks are ultimately about friendships, where members add value to each other’s lives through interaction.  Therefore, advertising should follow the same philosophy of adding value through interaction and consultation. Fan sites or sponsored groups are, perhaps, one of the ore successful examples of social network marketing that touch on the principles of interactivity and adding value …

However, the challenge for advertisers is that discussions within these groups won’t necessarily align itself with the brand-designed messaging. Much like a friendship, marketing on social networks requires continual investment – in terms of time and effort as opposed to financial – to be of value to both parties.”

In other words, some of the conversation on a Facebook fan page for our school will not reflect the message that we are trying to communicate.  Some of the comments posted by participants may be blatantly false. Although this presents a significant problem, it also presents an opportunity—an opportunity to correct false information, rumors, and gossip and to share positively the philosophy and impact of Christian schooling.  Doing so of course requires that someone from the school be fully engaged with the Facebook site.

What Do You Think?

• Does your school have a Facebook presence?  If so, why?  If not, why not?
• If your school has a Facebook presence, how has it worked?  Has it been a net positive experience or a negative one?

Technorati Tags: Facebook,Social Networking,Social Network,Advertising,Christian,Schhool,Education,Christian School,Christian Education

Are You Spread Too Thin? How to Thrive and Not Merely Survive as a Christian School

(Reposted from Google Blogger)

Dr. Barrett Mosbacker, PublisherI recently read an interesting article by the CEO of Yahoo! titled The Peanut Butter Manifesto. Click here to read the memo. I highly recommend it to you.

For the purposes of this blog article I want to focus on the following statement from the memo because it is instructive for us as school leaders.

"We lack a focused, cohesive vision for our company. We want to do everything and be
everything -- to everyone. We've known this for years, talk about it incessantly, but do nothing to fundamentally address it. We are scared to be left out. We are reactive instead of charting an unwavering course. We are separated into silos that far too frequently don't talk to each other. And when we do talk, it isn't to collaborate on a clearly focused strategy, but rather to argue and fight about ownership, strategies and tactics ...

I've heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular."

Spread Too Thin: Strategic Allocation of Limited Resources

The Christian school movement is not particularly healthy. Based on recent statistics that I have seen, the number of Christian schools and overall school enrollments are stagnant or declining.

Although there are external forces beyond our control that affect our schools, many of our problems are self-inflicted. One of our self-inflicted wounds is similar to that articulated by the CEO of Yahoo!--we are often not strategic in the allocation of our tangible and intangible resources and as a consequence we are not offering a substantial marginal value to our current and potential clients. I am referring to our parents a clients because notwithstanding our missions as Christian schools, our parents are essentially paying clients who make economic calculations in deciding whether to enroll or re-enroll their children in our schools.

School Finance 101

If there is one unalterable truth about school resource management, it is this: the laws of economics do not discriminate. The laws of economics apply equally to both religious and non-religious institutions, regardless of their mission. The laws of economics are not religious.

Economic laws, like physical laws, apply universally to all regardless of one’s religion, one’s motives, or one’s hopes and dreams. Economic laws can no more be circumvented than the law of gravity because the laws of economics are as much a creation of God as the laws of physics.

The laws of economics are the laws of God. They are in the same way that the laws of physics are the laws of God … They are the laws of God because it is He that decrees the existence of the entities whose nature it is to obey those laws: had He wanted other laws He would have had to create other things ….Like physical laws they are necessary but only hypothetically necessary. They work positis ponendis. In other words, these laws are formulated in terms of “if then” statements. Economic laws do not tell us what human beings will or will not do, how they will behave, [nor how they ought to be behave]. They tell us rather what will happen if human beings behave in certain ways.... [Emphasis added] (Sadowsky, 2005, p. 3)

Assuming that God will suspend the laws of economics because the school is a ministry, too many Christian school leaders believe they can violate those laws with impunity. With the best of intentions, usually with the goal of making Christian education affordable for everyone, many administrators and boards establish financial policies that violate basic economic principles, good business practices, and common sense.

School leaders have a responsibility to understand and to apply economic laws and sound financial practices to the management of their schools. Failure to do so is a failure to apply the very biblical worldview to school management that is its raison d'être.

The Cost of Excellence

A basic law of economics is that for an organization to survive, let alone thrive, its revenue must equal or exceed its costs. This is just as true for “Pearly Gates Christian School” as it is for IBM. Common sense enough but it is surprising how many intelligent people violate this basic axiom of economics when filling a leadership role in the Christian school. Motivated by the laudable desire to provide a Christian education to as many children as possible, many school leaders abandon common sense. Sadly, such well-meaning intentions threaten the survival of the very ministry they so earnestly believe in.

Artificially low tuition is one example of violating basic economic law. Yet many administrators and boards routinely establish tuition rates below the actual cost to educate and compound the problem by providing multi-child and vocationally-based tuition discounts regardless of parents’ ability to pay. With inadequate revenue, programs are often under funded, limited, and of mediocre quality. Shallow fine arts programs, out-dated and/or underutilized technology, limited foreign language offerings, and limited or non-existent programs for gifted and special needs students are common.

Providing a world-class Christian education cannot be done on the cheap, it is expensive. According to the NCES (2004a), expenditures for public and private education were estimated at $866 billion for 2003–04. Expenditures for elementary and secondary schools alone were estimated to total $514 billion.

Public school per pupil expenditures for the 2001-02 school year averaged $8,259. By comparison, tuition per pupil in ACSI member schools in the same year averaged $4,642, a difference of $3,617/student .

This 44% differential is “funded” by paying below market compensation, through fundraising and/or church subsidies, by offering programs of limited scope and marginal quality, and/or by incurring debt.

Many Christian schoolteachers bear the burden of subsidizing below cost tuition rates through low salaries and poor benefits. Sixty-eight percent of teachers employed in ACSI member schools with at least 10 years of experience earn less than $30,000 per year, (Association of Christian Schools International, 2005). By contrast, statistics from the NCES (2002) show that the average starting salary for teachers with no experience in public charter schools that used a salary schedule was $26,977, compared with $25,888 for public school districts.

Education is a labor-intensive enterprise with labor costs typically representing 65 to 80 percent of a school’s entire operating costs, (William J. Fowler & Monk, 2001). The combination of below cost tuition and high labor costs results in artificially depressed salary levels making staffing the school with highly trained and competent teachers throughout the program difficult, especially at the secondary level.

Low salaries and poor benefits often produce high staff turnover creating discontinuity in the academic program. The applicant pool is small, forcing the administrator to hire the “best available” from a pool of relatively mediocre teachers. The result is poor to average instructional and academic quality, the loss of parental confidence, low student retention rates, especially at the upper school level, and a reputation for mediocre quality.

Many Christian leaders find themselves caught in a vicious and self-defeating cycle. Under funding produces poor quality, which in turn restricts enrollment levels and school revenue. To increase revenue, school leadership needs to raise tuition rates but many current and prospective parents do not believe that the school’s quality justifies the higher cost. Parents choose to leave or not to enroll their children in the school in the first place. In a desperate attempt to stem the loss of students or to stimulate enrollment, tuition continues to be set below actual cost thus perpetuating the cycle.

Supply and Demand

The theory of supply and demand is one of the most basic in economics. Simply stated, supply is the amount of product or service that a business or organization is willing or able to provide at a specified price. Demand is the amount of product or service that a consumer is willing to buy at a specified price, (International Society for Complexity Information and Design, n.d.). Modifying this definition for the Christian school market, the definition may read as follows; supply is the quality of education that a Christian school can provide at a specified tuition level while demand is the amount of tuition that parents are willing to pay for the perceived value of the education provided.  Everything else being equal, demand (enrollment) will be strong when the market (parents) believe that the school provides a quality of education valued at equal to or above the tuition charged. If enrollment is stagnant or declining this is a sign that the market does not perceive the value offered to be equal to the tuition charged.

Common sense enough, but things are a bit more complex than the foregoing definition implies. To grasp more fully the economics of Christian schooling, two other economic principles need to be considered; price elasticity of demand and marginal value. Relax; this is not as bad as it sounds!

Elasticity refers to market sensitivity to price changes. Demand for very price elastic products or services will vary significantly based on price. Relatively small increases or decreases in price will have a significant impact on demand. On the other hand, demand for products and services that are price inelastic is relatively stable even with relatively wide swings in price. For example, farmers face a relatively inelastic market; modest increases or decreases in groceries have only a modest affect on consumer demand for staples. However, airfares are elastic; even slight price increases or decreases in airfare can dramatically affect ticket sales.

There are several factors that affect elasticity of demand (QuickMBA, 2004):

· Availability of substitutes, the more possible substitutes, the greater the elasticity,

· Degree of necessity or luxury: luxury products tend to have greater elasticity. Some products that initially have a low degree of necessity are habit forming and can become "necessities" to some consumers, e.g., the microwave and the cell phone.

· Proportion of the purchaser's budget consumed by the item: products that consume a large portion of the purchaser's budget tend to have greater elasticity.

For the Christian school this means that, other factors being constant, the availability of schooling options in the community will affect the administration’s ability to increase enrollments and what can be charged for tuition. The more options, the more elastic tuition rates will be. Likewise, the fewer alternatives that parents have, the less elastic tuition will be.

The quality of alternative educational options will also affect tuition elasticity. If area public and private schools are considered poor relative to the local Christian school, enrollment in the Christian school may be perceived as more of a necessity than it will be if the community is blessed with a large number of high quality public and private schools. In the latter case, parents have a smorgasbord of quality educational options. If parents perceive the local public schools to be safe, high quality learning environments, they are more likely to consider enrollment in the Christian school to be a discretionary “luxury” purchase. Only the most diehard adherents to a Christian philosophy of education will consider enrollment in the Christian school a necessity. If on the other hand, local schools are perceived to be unsafe and of poor quality, “purchasing” a Christian education is more likely to be considered a necessity, making tuition levels less elastic.

The Archdiocese of Chicago provides a compelling example of this principle. Faced with declining enrollments and a school deficit of $20 million, the Archdiocese commissioned a study to determine how to boost school enrollment. Boffetti (n.d.) reports that researchers discovered that:

Struggling schools, at the very least, needed to fill every available seat with tuition-paying students. Surprisingly, many inner-city parents, both Catholic and non-Catholic alike, did not know that Catholic education would only cost them $1,000 a year, with the diocese picking up the rest of the tab. When they learned the facts, many said they would eagerly pay to get their children out of the awful and dangerous public schools they were in.

 Suburban parents were more sanguine. Parents who believed in the importance of Catholic education already sent their children to Catholic schools. The rest of the parents did not think it would be worth the added expense because they felt that their suburban public school system was at least equal to, if not better than, the Catholic schools in terms of academics and amenities [emphasis added]. In other words, the “Catholic” in Catholic education was not worth an extra $1,000 per year to them. (pp. 7-8)

Marginal Value

A closely related concept to elasticity is marginal value. Simply stated, marginal value is the amount of benefit perceived by purchasing an additional “unit” of a product or service in terms of other goods or services. Several factors influence marginal value: price and perceived value being among the most important. Brimley and Garfield (2002) define the marginal dollar (a way of understanding marginal value) as the dollar that would be better spent for some other good or service. In other words, as applied to the Christian school, marginal value or the marginal dollar can be understood as the calculation that parents make that an incremental increase in tuition, either at the school their children currently attend or at competing schools, is worth more than say a nicer home, car, or vacation. That is, as tuition increases, parents make a calculation that the added cost is or is not producing an incremental value equal to or greater than the increase in cost relative to other educational options and other purchases. If parents do not perceive the quality of education provided to be of more value than other options, parents will choose those options.

The impact of marginal value calculations made by parents is seen in the typical attrition rate from junior to senior high common in many Christian schools. Many parents conclude that the added cost of four years of Christian schooling is not justified relative to the breadth of programs offered by local high schools.

The reflex response by many school leaders is to assume that the way to increase the marginal value of their schools is to keep tuition low. This is certainly an important element in maintaining value. Another approach, however, is to increase the incremental value of the education provided relative to tuition charged by improving quality, expanding programs, hiring better teachers, and enhancing facilities. In other words, value can be increased by giving parents more for their tuition dollars. The balance between quality and cost produces a perceived value; it is perceived value relative to other educational options and other purchases that determines the willingness of parents to purchase a “Pearly Gates Christian School” education for their children.

Strategic Budgeting for Marginal Value

There are many ways to increase a Christian school’s marginal value: three of the most important are:

• Hiring superior teachers,
• Effective integration of technology, and
• Careful stewardship of existing funds.

To accomplish these goals school leadership should engage in strategic budgeting in contrast to default budgeting. Default budgeting is budgeting based on current realities, existing exigencies, and existing allocations. By contrast, strategic budgeting aligns planned expenditures to strategic initiatives designed to enhance marginal value. Leadership allocates funds based on the school’s strategic plan, not merely on existing spending patterns.

Strategic Budgeting: Personnel

For example, because a school is only as good as its teachers, one of the most powerful ways to increase marginal value is to establish a long-term plan to enhance the school’s ability to recruit, hire, and retain superior teachers by offering competitive salaries and benefits. To accomplish this goal, prayerful, strategic, and sometimes hard decisions have to be made concerning the existing allocation of resources. Are there personnel who need to be let go? Are there curriculum offerings that need to be dropped? Are there programs that need to be eliminated or reduced?

Suppose the school offers a home economics course. The administration may have established this course several decades ago because it met a need at the time. This course is assigned a teacher and allocated resources. However, there are only 30 students enrolled out of a total of 500 high school students. Given cultural changes, marginal value would be increased by eliminating this class and allocating the funds for a media literacy or graphics design course. Such a course would serve a greater number of students and would increase the value parents are receiving for their tuition dollar.

Reevaluating the standard salary scale is another example of strategic budgeting. The basic idea is to create salary ranges designed to differentiate pay based on market supply and demand. Under such a plan there may be different compensation ranges for different classifications of teachers, e.g., for scarce specialty teachers and personnel such as advanced math and science teachers or technology specialists.

The idea of creating differentiated salary ranges whereby certain teacher classifications are paid more than others is counterintuitive for most educators. Educated and trained in a system in which teacher salaries are based on experience and credentials, regardless of competence and market conditions, is deeply ingrained in the psychology of school leadership and in the structure of schooling.

However, to put differentiated pay into a larger context, it is helpful to note the following research findings as reported by the Educational Research Service’s report, Teacher Compensation and Teacher Quality (Goldhaber & Eide, 2003).

Current teacher quality and staffing issues have affected some subject areas more than others. For example, studies have shown that teachers of math and science have some of the highest levels of attrition among all teachers. Additionally, some schools face teacher quality issues with the math and science teachers who do remain in the classroom….

The fact that teacher shortage and teacher quality issues affect math and science especially severely can be explained with the teacher labor market and the single-salary schedule. Lakdawalla (2000) found that the returns to technical skills have outpaced the returns to teaching skills. Teachers with math and science skills are most likely to be able to have high-paying technical jobs as viable career alternatives. This means that the opportunity cost for math and science teachers has grown more than the opportunity cost for all other teachers….

We find that the shortage for math teachers is greater than that for history teachers, because the wages of teachers are inflexible. Thus, schools will have more difficulty hiring math teachers with an adequate level of training and also face greater levels of attrition in the current math teacher labor force….

Goldhaber highlights the severity of the problem of finding and retaining highly qualified math and science teachers for most schools…

This leaves schools with difficult choices and challenges. They could procure and devote unprecedented amounts of money toward teacher compensation [or] differentiate salaries by teacher skills…[emphases added]

It is quite likely that schools will have to raise compensation for math and science teachers in order to compete with the private sector and attract individuals with technical expertise in those areas. The above point suggests a need to restructure teacher compensation and move away from the single-salary schedule…and should include concepts such as the supply and demand for particular teacher skills. (pp. 38-52)

When assessing teacher compensation, it must be borne in mind that money is not the primary motivator for teachers. If it were, many would have chosen a different profession. Hiring teachers intrinsically and passionately committed to the ministry of Christian education is critically important to ensuring that teachers are kingdom rather than self focused.

Nevertheless, the “workman is worthy of his hire.” Creating differentiated pay ranges has the benefit of positioning the school to recruit and retain the finest faculty available while not requiring the uniform and universal raising of all salaries. The result is that the school is able to attract advanced science and math teachers while simultaneously avoiding the large tuition increases that would result from adjusting the entire salary scale upward. It also enhances the marginal value of the school by increasing quality and minimizing tuition increases.

Strategic Budgeting: Technology Integration

Leadership can significantly enhance marginal value by enriching the academic program through integrated instructional technology. The key concept is integrated. The vast majority of both ACSI and CSI member schools offer computer classes. Very few integrate the technology into daily instruction.

Technology integration means that technology is an instructional tool, not merely a subject of instruction. Integrated technology is the seamless infusion of technology in both instruction and learning so that technology becomes a ambiguous tool used by both students and teachers. It goes beyond computer labs to the natural incorporation of technology into teaching and learning as naturally as a white board and notebook. Using technology for the sake of using technology is not the objective. The objective is to use technology to enhance teaching and learning when it is the most effective way to teach and to learn. Technology is not the end; it is the means.

The following abridged example of technology integration for a high school class illustrates the concept. Although designed for high school, this lesson could be easily modified for junior high students.

Lesson objective: Students will deepen their understanding of the relationships between social and human capital and the creation of wealth in a first and third world country.

Lesson Content and Assignment:

· The teacher will provide background reading and lectures on social and human capital, biblical concepts of economic justice, fundamental principles of economics, and the impact of educational attainment on the creation of individual and national wealth.

· Students are to use library and Internet-based resources to research economic, demographic, and educational data for both a first and third world country using resources just as the CIA Fact Book, the Library of Congress, the U.S. Census, the World Bank, International Monetary Fund, etc.

· Data is to be collected using an Access database. Students will export the data to an Excel spreadsheet. Graphs are to be created depicting important data. Working with the math department, students will run a simple correlation analysis using Excel or a program such as SPSS.

· Students will use Word to write an eight-page research report. The report is to include embedded Excel charts and graphs. The report is to be in MLA format using Endnote for the citation of references and the creation of the reference section. This written report is to provide a discussion of biblical principles of social justice, a summary of research findings, and conclusions regarding the relationship between social and human capital to the creation of wealth in a first and third world country. Students are then to answer the following question: “What does this mean to me?”

· Students will use PowerPoint to present a five-minute summary of their findings.

Assessment:

· Students will be assessed using both a traditional assessment (test) and an authentic assessment. The authentic assessment is the quality of the research, the quality of the written report, the quality of technology use and integration, and the quality of their presentations. The teacher will use a rubric to evaluate the authentic assessment.

A useful middle school example is Was It Murder? The Death of King Tutankhamun: The Boy King. This lesson can be found at the following Internet site: http://www.pekin.net/pekin108/wash/webquest/.

Unfortunately, there is little evidence that Christian schools are integrating technology in a manner even close to the lessons described above. In a national study designed to assess the current level of technology access and integration, defined as Technology Level, in CSI and ACSI schools, Mosbacker (2005) found that the majority of CSI and ACSI schools are not characterized by the level of technology integration required to prepare students with the 21^st century skills needed in an information-rich, global economy.

The majority of the schools are at a relatively low technology level as measured by the CEO STaR Chart definitions. The STaR Chart is one of the most comprehensive categorizations of schools based on their level and use of the technological resources. The CEO Forum’s STaR Chart identifies and defines four school profiles ranging from the school with “Early Technology” to the “Target Technology” school characterized by integrated technology throughout the curriculum. The STaR Chart also matches potential educational outcomes — the potential benefits — to the level of technology and integration in each profile category. Based on technology presence and integration throughout the curriculum, the STaR Chart provides a technology snapshot of a school in each of the profile categories.

Most CSI and ACSI schools provide access to technology, there is little curricular integration.

Consequently, the majority of the schools are at a relatively low technology level with 77% of the schools defined as Low to Mid Technology. Twenty two percent of the schools are classified as High/Advanced Technology schools and only one school is classified as a Target Technology school.

Many parents will immediately perceive an increase in marginal value through the addition of integrated technologies. For this to become a reality, leaders will need to develop strategic budgets that fund the necessary hardware, software, and staff training, the latter being particularly important. Simply adding the funds for technology development without a strategic review of the existing budget may increase total cost unnecessarily. Realizing increases in marginal value will require reassessing current budget allocations and may require eliminating or reducing other expenditures in order to fund technology development without adding significantly to tuition. A combination of strategic budgeting and fundraising for technology purchases can make technology affordable while improving marginal value to parents.

Strategic Budgeting: Strategic Allocations

An important way to increase marginal value is to control cost by the prayerful and careful use of the resources entrusted to our care—stewardship. Jim Collins (2001) provides a poignant example of stewardship from the corporate world.

When we interviewed Ken Iverson, he told us that nearly 100 percent of the success of Nucor was due to its ability to translate its simple concept into disciplined action consistent with the concept. It grew into a $3.5 billion Fortune 500 company with only four layers of management and a corporate staff of fewer than twenty-five people—executive, financial, secretarial, the whole shebang—crammed into a rented office the size of a small dental practice. Cheap veneer furniture adorned the lobby…instead of a corporate dining room, executives hosted visiting dignitaries at Phil’s Diner, a strip mall sandwich shop across the street [emphasis added]. (p. 136)

Twenty-five members of a corporate staff to run a $3.5 billion dollar company is, by any measure, good stewardship! Look around. Has the school incrementally added more and more staff as it has grown? Is it necessary to have such a large staff? Can things be done more efficiently, for example, by utilizing administrative computing system more effectively and through better staff training? One method to assess staffing levels is to compute the total number FTE (full-time equivalent) employees to students. If that ratio is consistently increasing, it may indicate excessive staffing levels.

Being cheap is not equivalent to wise stewardship. Increased value and marginal return on the investment are the marks of wise stewardship. Being “cheap” does not promote excellence nor does it add marginal value. The wise use of resources through the strategic allocation of scarce resources does both. Excellence is promoted by allocating funds to strategic initiatives designed to enhance value and expand programs, e.g., hiring better teachers and/or developing integrated technologies.

Strategic allocation is no more complex than seeking the “biggest bang for the buck.” What will produce the greatest educational return on investment for the dollar spent? The concept of marginal return complements the concepts of marginal utility and marginal value.

Although a financial concept, marginal return, as applied to the present context, can be thought of as the return or impact on the school that is realized for the dollars invested.

For example, if a school has been given an undesignated gift of $50,000, the question is; where will that $50,000 dollars produce the greatest results? Should it be spent on new textbooks? Will buying new computers or science equipment produce a higher educational return for parents than spending the funds for a new bus or designating the funds for financial aid?

It is notoriously difficult to quantify the marginal return in the educational context. Nevertheless, carefully aligning expenditures to a strategic plan will increase the impact (return) for every dollar invested. The problem is that pressing short-term needs or pressure from parents often trumpets the strategic allocation of tuition revenue and financial gifts. Rather than allocating the funds based upon a strategic plan or upon a careful assessment of what will add the most marginal value for parents, many leaders spend the funds to cover short-term needs or to placate the loudest constituency.

Stewardship

If our schools are to survive, much less thrive, we must stop "spreading the peanut butter too thin." We need to think far more strategically. Where should we place our resources? What is the basis for our decision? What programs should we eliminate? What programs should we add? The the marginal value of our schools been stagnant or declining?

These are important questions that we must answer with ruthless honesty.

Technorati Tags: Economics,Marginal Value,Private School,Christian School,Christian School Enrollment,Technology Integration,Staff Pay,Staff Compensation,Teacher Pay,Value,ROI,Excellence,Survive,Thrive

Why You’re Not So Special-Generation Me

Reprinted from Newsweek (April 27, 2009) By: Raina Kelley

Growing up, my literary heroines were those who, like me, struggled to be good: Jo from "Little Women," Harriet the spy, Laura Ingalls and Pippi Longstocking. A strong-willed (and loud) child, I craved examples of unruly knuckleheads tethered to a loving family that encouraged us to be our best selves despite our natural inclinations. Precocious but naive, I thought of myself as an ugly duckling—misunderstood in my youth but destined for a beauty and stature completely impossible for my loved ones to comprehend. I shudder to think what a monster I would have become in the modern child-rearing era. Gorged on a diet of grade inflation, constant praise and materialistic entitlement, I probably would have succumbed to a life of heedless self- indulgence.

Perhaps, one day, we will say that the recession saved us from a parenting ethos that churns out ego-addled spoiled brats. And though it is too soon to tell if our economic free fall will cure America of its sense of economic privilege, it has made it much harder to get the money together to give our kids six-figure sweet-16 parties and plastic surgery for graduation presents, all in the name of "self esteem." And that's a good thing, because as Jean Twenge and W. Keith Campbell point out in their excellent book "The Narcissism Epidemic," released last week, we've built up the confidence of our kids, but in that process, we've created a generation of hot-house flowers puffed with a disproportionate sense of self-worth (the definition of narcissism) and without the resiliency skills they need when Mommy and Daddy can't fix something.

Indeed, when Twenge addressed students at Southern Connecticut State University a couple weeks back, their generation's narcissism was taken as a given by her audience. The fact that nearly 10 percent of 20-somethings have already experienced symptoms of narcissistic personality disorder, compared with just over 3 percent of the 65-and-over set? Not surprising. That 30 percent of college students agree with the statement: "If I show up to every class, I deserve at least a B"? Didn't get much of a rise either. When they're faced with the straight-out question—do you agree with this research, that you guys are the most narcissistic generation ever—there are uniform head nods and knowing grins to each other. "At the end of the day I love me and I don't think that's wrong," says Sharise Tucker, a 21-year-old senior at Southern Connecticut State, a self-professed narcissist. "I don't think it's a problem, having most people love themselves. I love me."

But as Twenge goes on to illustrate, all that narcissism is a problem that can range from the discourteous—residential advisers at Southern lament students disregarding curfews, playing dance music until 3 a.m., demanding new room assignments at a moment's notice and failing to understand why professors won't let them make up an exam they were too hung over to take—to the disastrous—failed marriages, abusive working environments and billion-dollar Ponzi schemes. Seems that the flip side of all that confidence isn't prodigious success but antisocial behavior.

Armed with a steady influx of trophies just for showing up, "I Am Special" coloring books and princess parties, it is hard for kids to understand why an abundance of ego might be bad for them. Hot off their own rebellions in the late '60s, my parents struggled to give me the freedom to be me while also teaching me generosity, compassion and humility. I didn't make it easy on them. I was the kind of kid who threatened to drink Drano if asked to load the dishwasher. "Don't get cocky, kid," was the response from my dad when I declared my grades too good for my behavior to be monitored. "Pretty girls are a dime a dozen," my mother would remind me when I came up with the brilliant idea that school was getting in the way of my social life. My mom would also trot out fables to keep me in check. Ever read the original ending to Cinderella? The evil stepsisters get their eyes plucked out by pigeons and end up beggars. But it worked, mostly, and "Don't believe your own bulls––t" became my mantra. Of course, I still hate to be told what to do, dislike following rules and will waste hours trying to get out of the simplest household task; but hey, I'm a work in progress.

But no matter how you were raised, the handiest cure for narcissism used to be life. Whether through fate, circumstances or moral imperative, our culture kept hubris in check. Now, we encourage it. Pastors preach of a Jesus that wants us to be rich. The famously egocentric wide receiver Terrell Owens declares at a press conference that being labeled selfish is fine with him. Donald Trump names everything he owns after himself and calls his detractors "losers." We live in a world where everyone can be a star—if only on YouTube. The general sense among students on that New Haven campus is that with the world being such a competitive, cutthroat place, they have to be narcissists. Well, you may need a supersize ego to win "America's Next Top Model" or to justify your multimillion dollar bonus. But last I checked, most of our lives don't require all that attitude. Treating the whole world as if it works for you doesn't suggest you're special, it means you're an ass. As an antidote to a skyrocketing self-worth, Twenge recommends humility, evaluating yourself more accurately, mindfulness and putting others first. Such values may seem quaint, maybe even self-defeating, to those of us who think we're special, but trust me: it gets easier with practice.

URL: http://www.newsweek.com/id/194640 

Technorati Tags: Narcissism,Selfish,Self-image,Culture,Self-Esteem