Does Google Know Too Much About You?

Although I have recently switched to Bing (I have found this new Microsoft search engine to be better than Google-check it out), most still use Google as their  primary search engine.  With that in mind, I thought you would find the following article (reprinted from FoxNews, “What Google Knows About You”) informative.

FoxNews: July 31, 2009 - 11:52 AM | by: Dan Springer

What started out as a search engine has morphed into a company that wants to know as much about you as you do. Google tracks and stores not only the search words people use on its site, but follows users around the web compiling a database for each IP address. If you use Google's G-mail, your emails are being read, or at least scanned, by Google. If you signed up for Google health, the company has all your medical records, you could also entrust Google with all your business documents and schedule.

And then there's Google Maps and perhaps it's most controversial feature "Street View". Google Maps works as a GPS allowing users to map out directions and then be led to any location. Google stores all the locations you seek and can track exactly where you are through the cell towers you're using. Street View lets users see a location or an entire neighborhood as if they were driving down the road. Cameras mounted on Google vans take running pictures and those images are put on the web. It can be used by people who are house shopping to see what is in the immediate area.

The technology can get fairly invasive because it allows users to zoom in on images, such as people who may be in their yard or in their home's front room behind a window. So many people complained that Google agreed to blur faces and license plates, but the company still keeps the unedited versions of the video in its internal servers.

We spoke with a man who knows his g-mail was read because one day after he wrote someone in Europe about doing work in Macedonia, he logged back onto his g-mail account and had a pop up ad pushing cheap flights to Macedonia. He was creeped out, but has continued his g-mail account.

Google says gathering all this information on users is aimed at providing better services to their customers. If they know a person's interest's they can feed them ads and information tailored for them. Some people like it. We spoke with a woman who appreciates the great travel deals to Mexico which Google learned about through her frequent searches. But Congress may not be as enthusiastic. Hearings were held in June aimed at learning what Google, Yahoo, Amazon and others collect and why. It's expected that regulatory legislation will be introduced later this year.

Privacy experts say at the minimum people should be able to opt in if they want to be tracked around the web. Some are calling for Google to be broken up into several smaller companies. Currently it controls 65 percent of the search engine business. Microsoft and Yahoo have a combined 28 percent share.

Are You Getting Your Money’s Worth??

I stumbled upon a great site (Tiplet) that provides useful technical “How To” advice for laymen and techies alike. Click on the image below to go to the site. 

One of the “How To” articles was about how to test your broadband speed.  If you pay for internet service at home you will want to periodically check your speed to ensure that you are getting what you are paying for. 

The article is reprinted below to give you an idea of how helpful these tips can be.  You may want to pass this along to your staff.

How Fast Is My Broadband Internet Connection and What Does Connection Speed Mean?

February 1, 2009

by Gabe Goldberg

Internet Service Providers (ISPs) like to brag about connection speeds offered and speak glowingly about the wonderful “experience” their services offer. But how honest are their claims and how does connection speed affect what we do online?

The two most important words in any ISPs advertisement or service contract are “up to.” As in, speeds promised are described as “up to X megabits per second.”

(Megabits means “millions of bits” and “megabits per second” is often abbreviated Mbps. A bit is the basic unit of information or data, a “binary digit,” a single unit that is either 0 or 1. Everything on the Internet and all information and software on your computer is composed of bits.)

But quoting “up to” speeds is like saying that an automobile whose speedometer dial includes the number 160 can travel “up to 160 MPH.” When shopping for a car or an ISP, claims shouldn’t be taken as facts — though some are safer to verify than others.

It’s a pleasant surprise when ISPs deliver speeds faster than promised. That results from advancing technology and — in areas fortunate enough to have multiple broadband ISPs — competition. More common, though, is discovering that delivered service doesn’t quite match the 160 MPH sort of promise ISPs make.

So to keep your ISP honest and detect problems, and for bragging rights, it’s useful to occasionally measure connection speeds. Internet connections are usually described with two speeds: download and upload. For nearly everyone, download speed matters most — it’s the rate at which data, Web sites, email, sound files, video streams, telephone calls, and services yet to be invented reach your computer. This greatly affects your Internet experience, determining whether your browser responds quickly or sluggishly to Web requests, how quickly email arrives, etc.

Upload speed measures how fast your computer sends data such as email or Web requests to the Internet. Unless you frequently send large volumes of or huge email or other files — or run a server of some sort – this speed likely isn’t critical.

Speed test

A number of Web sites measure connections speeds. My favorite is SpeedTest.net; Googling “speed test” finds others. It opens showing you a couple of gauges, a small map of the world, and a large map of your region. Your local map will include many blue pyramids and one orange symbol — that’s the closest and recommended server for your test.

Click the orange pyramid to run download and upload speed tests. When they finish, click My Summary at top to see your download test results along with a number of comparisons — your ISP’s average speed and its speed in your state, your state’s average, and similar numbers for the USA, North America, and globally. Click Upload Results for that set of speeds. SpeedTest.net reports speeds in kb/s — that is, kilobits per second. One Mbps is 1000 kb/s, so an ISP’s promised speed of 5 Mbps would show as 5000 kb/s.

As you run occasional speed tests, your history of speeds achieved lets you can track trends and detect problems. If your speeds don’t match your ISP’s promises — or they decline — it’s worth investigating. Note that cable connection speeds often vary more than those of DSL or FiOS services, though cable broadband is usually faster than DSL. I’m pleased with my Cox cable service, usually delivering more than 20 Mbps download and about 2.5 Mbps upload.

Gabe Goldberg (tiplet@gabegold.com), a lifelong computer pro and technology communicator, has written three books and hundreds of articles for audiences including techies, baby boomers and senior citizens. He enjoys sharing tips and pointers that help people use and have fun with technology.

The God of Technology, or The god of Technology

Jim Drexler of Covenant College alerted me to this article on CARDUS.  After reading it I immediately wrote Mr. Evans and asked his permission to post it on my blog, which is graciously granted. 

I believe you will find this article very helpful and informative.  It strikes a very positive and helpful balance for developing a Christian perspective on technology that is neither afraid nor idolatrous.  I also found this article of particular interest because Mr. Evans knows what he is talking about.  Here is an excerpt from his bio.:

Dave Evans is 30-plus year veteran executive of Silicon Valley who offers a range of professional services to rapidly growing companies and personal mentoring to individuals. Since 1990, Dave has been assisting high-tech clients in strategic planning, sales and marketing, new business development, mergers and alliances, growth management, and executive development. Dave's client list has focused on early stage start-ups but also includes Fortune companies including such leaders as Veritas/Symantec, HP, Intel, and AT&T. (He's also negotiated fishing rights for the Inuit in Alaska—but that's a whole 'nuther story).  Prior to consulting, Dave was VP and Co-Founder of software publisher Electronic Arts, led the introduction of the mouse and laser printing at Apple, and has held senior marketing positions with IBM/ROLM Corporation and voicemail inventor and manufacturer VMX (now Avaya).

Since his college days, Dave has had an abiding, faith-nourished commitment to living and helping others live a coherent life—thoroughly integrating soul and role, especially in the realm of vocation …

I also highly recommend that you read the excellent material found on the CARDUS website. 

The God of technology, or the god of Technology?

Posted with permission from Dave Evans.

July 31, 2009 - Dave Evans

After 34 years of high tech work in Silicon Valley, I have found myself drawn into more than a few discussions with people of faith about technology. How we think about technology matters, and I'd like to make some suggestions for these kinds of conversations.

First, let's define what we mean by technology. Dictionary.com (an online definition seems appropriate) defines it as "the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science." In short, technology is about tools.

All tools—from the first stick Adam used to soften the dirt to the latest wireless LAN software I had to reinstall to transmit this article to the editors of Comment—share the same character: they enable humankind to enhance the execution of human ability. Tools allow people to do the kinds of things they can already do, but do them bigger, faster, cheaper or better than they can without the tool.

Technology is just a tool, so our thinking about it needs to be grounded in a thoughtful perspective on tools—dare I say, a thoughtful theology of tools and technology. The definition of technology which I cited contains three key elements: creation, use and interrelationship. With these defining elements in mind, let's look at two ideas related to technology that I think warrant more thoughtful attention: newness and availability.

Newness

Technology, especially within modern society's understanding of technology, is focused on the new thing brought about by the latest science. Michael Lewis captured this perspective well in his book about legendary Silicon Graphics founder Jim Clark, titled The New New Thing. Why are we so inexorably excited about and drawn to the new thing? I'll argue because God made us that way, and it's a good thing. We are made in God's image; we bear the imago Dei.

One of the first things we learn about God is that he is creative, and in a dynamic way. God does not merely make stuff that lies there. God makes stuff that grows and lives and moves in time, space, history and the unfolding story of God and creation.

An astonishing hint to the nature of things is embedded in the fact that creation wasn't finished all at once in a Big Bang. Why didn't God bring the present world into being with just one quick flick of the divine wrist? He didn't zap the cosmos into completion, but labored at it a while, revealing new wonders day by day. At each step along the way, God reflected on the latest thing and concluded it was good. God created the way he did out of love. The dynamic God conceived and made a dynamic universe, and in so doing, wired the continual refreshment of newness into the very heart of all reality.

I'm not saying all new is good, but good new is very good indeed. We are invited—commanded actually—to co-create with God in order to bring respectful and loving order to this world. We are to engage ourselves in the human endeavor of stewardship to care for all creation in order that all persons, and everything else too, may more and more live into what God has in mind for the world.

It's an amazing adventure, and technology enables us to do that work. As anthropologists well know, tool making is an essential aspect of what makes us distinctly human, and as Christians we understand that it's an essential aspect of what makes us God's image-bearing children. It's a triple win—we get to participate in the innovating of technology (creation) and the application of that technology (use) to do good in the world (interrelationship).

I believe the movement of newness God set in motion in creation and in each of us fuels our healthy attraction to the new that we so experience in our encounter with technology. We in fact worship the (capital G) God of (small t) technology.

Availability

Most of us want the latest available technology. Usually, available technology is the newest thing that works fairly reliably and is economically accessible. When will the next iPhone or cold fusion or a 100mpg car be available?

Those are good questions, but they fall short. The key is not just the technology's availability, but how available it makes us. The purpose of technology is to buy us more time to be available to other things, or to makes us more effective in some endeavour (and so allow us a greater avail upon the world). Good technology is all about availability.

I may here sound as if I'm merely surfacing the age-old technological tension between good technology and good use of technology. While that's a relevant issue, it's not what I'm getting at here. I'm advocating for something less obvious and more profound: an availability consciousness that can transform our relationship with technology, both collectively and individually.

The Christian life is a particular way of life grounded in a continual awareness of God's constant presence and active invitation. Jesus said that he could do only what the Father showed him (John 5:19). Jesus lived in constant availability to the Father, and so should we. That means that all our endeavours and all the tools and processes and techniques and collaborations and organizations that we use to live out our lives are to be engaged, while still retaining a sense of availability to what else is going on and what else God may be showing us. We need to learn a way of being that is contextualized in a larger frame than the current situation, seeing a picture that's bigger than what meets the eye. By always being a little outside our situation, we are actually made more available to be present to the situation; this is an aspect of the freedom we gain by dying to self and becoming alive to God.

Such availability has a very real expression in our encounter with technology. Technology is attractive because of the God-given allure of the new new thing—but it's also "sticky," in that for many of us, it entraps our attention, making us so focused on it that we become less, not more, available. We may have technologically bought ourselves some time, but that time is only valuable (as opposed to merely accessible) if we can direct our use of it from a position of availability. Retaining access to this kind of awareness is what I mean by an availability consciousness. I'm not suggesting we reserve 6% of our brains to constantly chant, "What else is going on?" or "What's God saying now?" The issue is more nuanced than that—it has to do with one's point of view, one's way of seeing and engaging at all times.

Let me give an example. I went to a baseball game with a friend last night and the guy sitting next to us was drunker than he realized. He was also yelling more loudly, crudely and disruptively than he realized. He did not have access to a sufficient degree of self-awareness or self-control to see the impact of his actions. He's probably a pretty decent fellow with fewer beers in him, but neither he nor we could recognize it at the time. We all lost something in the process (he got thrown out, and we were distracted).

That's the critical question—can you recognize your degree of availability? Given the immense power for good and the incredible attractiveness of today's dazzling and elegant technologies, it's easy to lose our availability without knowing it. Ever so subtly, technology becomes the object of our attention, rather than the tool of it. Developing an availability consciousness will help us guard against accidentally slipping into making a god of Technology, rather than responding to the God of technology.

We need to match technology's advances with our own increasing maturity as technology creators, users and observers. Perhaps we can better respond to that challenge by reflecting on what newness and availability have to tell us about technology and its use.