Are You Missing the Dialog?

In the previous post, Extreme Makeover! Take a Look, we noted the one of the significant upgrades to this blog was the addition of a Facebook page along with a discussion board.   The purpose of the discussion board is, of course, to encourage discussion around key issues facing our schools.  Current topics include:

Below is a sample of a recent dialogue concerning customer service, fairness, and student discipline.  You are invited to join an existing discussion or start a new one of interest!

Remember you can access the CSJ Facebook page by clicking on the Facebook logo on the right menu of this blog.

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Product or Produce?

Dr. Barrett Mosbacker, PublisherThis article has been reposted by request. 

imageI love dessert.  One of my favorites is pecan pie.  When I sit down to enjoy a piece of warm pecan pie Ala Mode there are two things that I am careful to do: 1) I eat slowly savoring each mouth watering morsel and 2) I am very careful not to waste a single crumb.  My dog Comet studying 2can lick a plate clean but he has nothing over me when it comes to getting every last morsel of taste off of my plate! (yes that is my dog--like father like son!) 

When it comes to my dessert, I do not waste it!

Are We Wasting Our Lives and Ministry?

Dessert is trivial when compared with one's life and ministry.  One of my fears is that my efforts will be wasted.  I sometimes ask myself, "in the end, will all of my hard work and long hours, the stress in dealing with upset parents and the occasional recalcitrant employee, and the energy expended in creating a world-class Christian school prove to  be for naught?  What if the only thing imagethat I have achieved is the creation of a great product--superior students, excellent staff, and an outstanding school--but I have not borne fruit?  What if I am doing many good things but ultimately not the essential thing?  What if I am building and running a very efficient factory rather than planting and cultivating an orchard?"

If I build a great school and produce great students but those students do not grow to love and obey Christ and if they do not learn to love their neighbors--and if the fault lies with me because I failed to do what was necessary to produce spiritual fruit rather than creating a great product--then I will have ultimately failed in my calling.  I will have wasted the ministry entrusted to my stewardship.  That would be tragic.

Distinguishing Produce from Product: What Does Fruit Look Like?

To ensure that we are cultivating produce and not merely producing a product we need to be clear what produce or fruit is.  What does authentic fruit look like in a Christian school?

In answering this question I would like to expand upon the typical definitions, which include producing students who: Love Christ, evangelize, raise godly families, and who are serving in a local church. All of these are essential evidences of spiritual fruit in the lives of our students.  Unless these things are true we clearly have not produced the desired fruit.

Nevertheless, I would like to offer a broader understanding of the fruit we desire to produce -- an understanding that incorporates and expands upon our typical definitions so that the spiritual completely engulfs the secular.

Below, for lack of a more creative title, is what I call the "Educational Pyramid" for Christian schooling.  The limitations of a blog article do not permit a comprehensive treatment of each component of the pyramid so a concise summary will have to suffice.Education Pyramid

Each block of the Educational Pyramid builds upon the other. Beginning with the foundational understanding that Christ is the source and object of knowledge, the biblical doctrine of mankind's general call to exercise dominion and stewardship over creation is realized through each individual's vocational calling.  (for more information on this subject and the Creation Covenant, click here and see below.1)

Discovering and preparing for one's calling requires the development of a comprehensive course of instruction and co-curricular and extra-curricular programs.  Fulfilling one's calling for God's glory and in fulfillment of the Creation Covenant requires that one's time, talent, and treasure, realized through and arising from one's calling, be consecrated to God and to loving one's neighbor. 

Consecrating one's time, talent, and treasure through the dedication of one's vocation to God's glory and in loving one's neighbor inevitability leads to cultural transformation as Christians function as salt and light in this world.

More specifically, each block of the Educational Pyramid provides a rich framework for an expansive understanding of Christian education and for defining more comprehensively what we mean when we say we are striving to cultivate fruit, not merely create a product.

Christocentric Foundation

Christ is the ultimate source and object of all knowledge.  There is no knowledge, no truth, no harmony, no beauty, no freedom--nothing apart from Christ.  He is quite literally the Alpha and the Omega of existence and therefore of knowledge. 

For from him and through him and to him are all things. To him be glory forever. Amen. (Rom 11:36, ESV)

He has delivered us from the domain of darkness and transferred us to the kingdom of his beloved Son, in whom we have redemption, the forgiveness of sins. He is the image of the invisible God, the firstborn of all creation. For by him all things were created, in heaven and on earth, visible and invisible, whether thrones or dominions or rulers or authorities--all things were created through him and for him. And he is before all things, and in him all things hold together. And he is the head of the body, the church. He is the beginning, the firstborn from the dead, that in everything he might be preeminent. (Col 1:13-18, ESV)

Covenantal Mandate—General Call to Dominion and Stewardship (Gen. 1:27-30, 2:15)

Man has been called to the twin duties of exercising dominion and stewardship over creation. This is the raison d'être of his existence—to glorify God by engaging in creative and redemptive acts of dominion and stewardship over creation under the Lordship of Christ. To subdue and rule implies the sovereign exercise of control—the subjugation of creation to man. Cultivation is a stewardship activity—the process of preserving, nurturing, and improving creation for the purpose of increasing its beauty and benefit to man.

To aid him in this task, man invents tools--some simple like a shovel, some complex like a computer.  Some are cognitive like literature or mathematics.  Some are artistic like sculpture, music, or architecture. 

If the exercise of dominion and stewardship over creation for God's glory is the raison d'être for our existence, then preparing students to use the tools required for doing so must be an important component of the Christian school’s curriculum. Students who graduate from a Christian school lacking fundamental skills and understanding in theology, science and technology, in the humanities, or in the arts will be handicapped in their efforts to glorify God through the redemptive exercise of dominion and stewardship.

Calling—Preparing for Vocation (Exod. 28:3, 31:6)

image The general call (Creation Covenant) is personalized by God’s calling and gifting of individuals for specific vocations.  Our ultimate goal is not to prepare students to be "successful" as defined by Western culture, it is to assist our students in discovering imageGod's gifting and calling in their lives even if  fulfilling that calling means they will make less money and not climb the ladder of "success". For a summary of the definition of vocation as I am using it, click here or see below1).

Cultivation--Curriculum Content

The doctrine of calling provides the theological and practical basis for providing a rich curriculum that encourages and stimulates the cultivation of the varied interests and aptitudes of our students.  This is typically accomplished by offering standard and advanced courses and electives in the sciences, the arts, and the humanities.  Our curriculum must be deep and broad enough to help students discover their interests and gifts (which are usually indicators of calling) and to prepare them to pursue their callings through higher education and work.

Consecration

Our prayer and hope is that our students will consecrate their gifts, knowledge, and skills in service to God and in loving their neighbor.   Paul reminds us that, “whatever we do, whether we eat or drink, we are to do it to the glory of God.”  For most of our students, this is an abstract concept.

Using Our Gifts for God’s Glory: Making the Abstract Concrete

imageTo make this concept more concrete for 21st century students and to help them grasp what it means to consecrate themselves, their gifts, and their vocations to God, consider the following questions for class research, discussion, and debate: 

  • How do we use computers and other technology for the glory of God?
  • How does the Christian’s use of such technology differ from the non-Christian’s, or does it?

Similar questions can be asked about most any subject from history to physics.  By answering such questions our students will gain a more concrete and practical understanding of what it means to consecrate one’s work and life to the glory of God.

Using Our Gifts  for Loving our Neighbors

image Continuing with the technology illustration, consider that computers are great tools for problem solving, communication, modeling, research, and information storage and retrieval. As such, they can be used to aid man’s efforts to fight disease, speed communication, improve engineering designs and safety, make space exploration feasible, improve efficiency in the generation of power, and a whole host of activities too numerous to list here. All of these activities are redemptive in nature, i.e., they contribute to the alleviation of the consequences of the curse and promote the welfare of our community and world. Used in this way, computers become instruments of love.

Again, this same approach can and should be used for every subject we teach.  For example, how can an understanding of history be used to love our neighbors?  How can becoming proficient with a musical instrument be used to love our neighbors?

A Powerful, Living Example

One of my favorite quotes comes from Dr. Francis Collins, a committed believer and the father of the Humane Genome Project imageand as such one of the world's leading scientists.  Here is the statement he made standing beside President Bill Clinton when the announcement was made that the Humane Genome had been mapped.

"The human genome consists of all the DNA of our species, the hereditary code of life. This newly revealed text was 3 billion letters long, and written in a strange and cryptographic four-letter code. Such is the amazing complexity of the information carried within each cell of the human body, that a live reading of that code at a rate of one letter per second would takeimage thirty-one years, even if reading continued day and night. Printing these letters out in regular font size on normal bond paper and binding them all together would result in a tower the height of the Washington Monument."

For the first time on a warm summer day six months into the new millennium, this amazing script, carrying within it all of the instructions for  building a human being, was available to the world …

Without a doubt, this is the most important, most wondrous map ever produced by humankind…we are learning the language in which God created life. We are gaining ever more awe for the complexity, the beauty, and the wonder of God’s most divine and sacred gift …

It’s a happy day for the world. It is humbling for me, and awe-inspiring, to realize that we have caught the first glimpse of our own instruction book (Ps. 139:16?), previously known only to God” (Dr. Francis Collins, A Scientist Presents Evidence for Belief: The Language of God, (Free Press, New York), 2006, pp. 2-3

Is this not how we want our students to fulfill their callings for God's glory and in loving their neighbors?  Does this not represent produce (fruit) and not merely a product?  Is this not for what we strive so diligently?

Cultural Transformation

Just as Francis Collins is doing, our schools should be designed to prepare our students to make positive contributions to their community and culture through personal witnessing and discipleship, scientific and economic progress, the acquisition, and dissemination of knowledge, and the amelioration of human suffering.  As Christian educators we have the opportunity to teach our students to use their learning for the glory of God and the good of our neighbors, not merely as Francis Schaeffer once put it, "for their personal peace and affluence." 

This is why Christian schools are so important--and why we must  bear fruit and not merely produce a product. 

Education in general and Christian education in particular can exert a powerful influence on our students and in turn, on the quality of our national life. To be sure, there are other powerful forces shaping our students and culture. The media, technology, and politics, to name a few, but it is the quality of the education received by those who will start families, fill pulpits, develop our technology, create our entertainment, and pass our laws that will shape the character and quality of each individual and in turn the quality of our national life.

Consequently, few callings allow one to contribute more directly to the shaping of lives and to the welfare of a nation than Christian Waterdropeducation. Like raindrops falling into a pond, Christian educators shape lives and “drop” them into communities. Each life creates ripples—some small, some large—that radiate into the community affecting it for good or bad. Like a constant rain, the drops fall year after year all contributing individually and collectively to the national pool of talent and character that ultimately shapes our nation’s character and determines our national destiny.

So How Do We Ensure That We are Cultivating Produce, Not Making a Product?

imageSo, with that as background, how do we ensure that we are cultivating fruit and not producing a product?  This may sound simplistic but Jesus provides the answer:

I am the true vine, and my Father is the vinedresser. Every branch of mine that does not bear fruit he takes away, and every branch that does bear fruit he prunes, that it may bear more fruit. Already you are clean because of the word that I have spoken to you. Abide in me, and I in you.  As the branch cannot bear fruit by itself, unless it abides in the vine, neither can you, unless you abide in me. I am the vine; you are the branches. Whoever abides in me and I in him, he it is that bears much fruit, for apart from me you can do nothing. (Joh 15:1-5, ESV)

Without attempting to exegete this passage, let me simply suggest that to abide in Christ so that we may bear much fruit means at least the following:

Prayerfulness

imageI find that I must guard myself against living like a "practical  atheist."  That is, if I am not diligent about prayer I can find myself working harder than I prayIf I do I may be productive but I will not bear fruit! 

Take a moment to read the following wonderful statement on reliance upon God.  As you read through this substitute preacher/preaching for teacher (administrator)/teaching/administrating. (You can download this in PDF format by clicking here or read it online at Christian Classics Ethereal Library.)

The Letter Killeth

During this affliction I was brought to examine my life in relation to eternity closer than I had done when in the enjoyment of health. In this examination relative to the discharge of my duties toward my fellow creatures as a man, a Christian minister, and an officer of the Church, I stood approved by my own conscience; but in relation to my Redeemer and Saviour the result was different. My returns of gratitude and loving obedience bear no proportion to my obligations for redeeming, preserving, and supporting me through the vicissitudes of life from infancy to old age. The coldness of my love to Him who first loved me and has done so much for me overwhelmed and confused me; and to complete my unworthy character, I had not only neglected to improve the grace given to the extent of my duty and privilege, but for want of improvement had, while abounding in perplexing care and labor, declined from first zeal and love. I was confounded, humbled myself, implored mercy, and renewed my covenant to strive and devote myself unreservedly to the Lord.—Bishop McKendree

THE preaching that kills may be, and often is, orthodox—dogmatically, inviolably orthodox. We love orthodoxy. It is good. It is the best. It is the clean, clear-cut teaching of God’s Word, the trophies won by truth in its conflict with error, the levees which faith has raised against the desolating floods of honest or reckless misbelief or unbelief; but orthodoxy, clear and hard as crystal, suspicious and militant, may be but the letter well-shaped, well-named, and well-learned, the letter which kills. Nothing is so dead as a dead orthodoxy, too dead to speculate, too dead to think, to study, or to pray.

The preaching that kills may have insight and grasp of principles, may be scholarly and critical in taste, may have every minutia of the derivation and grammar of the letter, may be able to trim the letter into its perfect pattern, and illume it as Plato and Cicero may be illumined, may study it as a lawyer studies his text-books to form his brief or to defend his case, and yet be like a frost, a killing frost. Letter-preaching may be eloquent, enameled with poetry and rhetoric, sprinkled with prayer spiced with sensation, illumined by genius and yet these be but the massive or chaste, costly mountings, the rare and beautiful flowers which coffin the corpse. The preaching which kills may be without scholarship, unmarked by any freshness of thought or feeling, clothed in tasteless generalities or vapid specialties, with style irregular, slovenly, savoring neither of closet nor of study, graced neither by thought, expression, or prayer. Under such preaching how wide and utter the desolation! how profound the spiritual death!

This letter-preaching deals with the surface and shadow of things, and not the things themselves. It does not penetrate the inner part. It has no deep insight into, no strong grasp of, the hidden life of God’s Word. It is true to the outside, but the outside is the hull which must be broken and penetrated for the kernel. The letter may be dressed so as to attract and be fashionable, but the attraction is not toward God nor is the fashion for heaven. The failure is in the preacher. God has not made him. He has never been in the hands of God like clay in the hands of the potter. He has been busy about the sermon, its thought and finish, its drawing and impressive forces; but the deep things of God have never been sought, studied, fathomed, experienced by him. He has never stood before “the throne high and lifted up,” never heard the seraphim song, never seen the vision nor felt the rush of that awful holiness, and cried out in utter abandon and despair under the sense of weakness and guilt, and had his life renewed, his heart touched, purged, inflamed by the live coal from God’s altar. His ministry may draw people to him, to the Church, to the form and ceremony; but no true drawings to God, no sweet, holy, divine communion induced. The Church has been frescoed but not edified, pleased but not sanctified. Life is suppressed; a chill is on the summer air; the soil is baked. The city of our God becomes the city of the dead; the Church a graveyard, not an embattled army. Praise and prayer are stifled; worship is dead. The preacher and the preaching have helped sin, not holiness; peopled hell, not heaven.

Preaching which kills is prayerless preaching. Without prayer the preacher creates death, and not life. The preacher who is feeble in prayer is feeble in life-giving forces. The preacher who has retired prayer as a conspicuous and largely prevailing element in his own character has shorn his preaching of its distinctive life-giving power. Professional praying there is and will be, but professional praying helps the preaching to its deadly work. Professional praying chills and kills both preaching and praying. Much of the lax devotion and lazy, irreverent attitudes in congregational praying are attributable to professional praying in the pulpit. Long, discursive, dry, and inane are the prayers in many pulpits. Without unction or heart, they fall like a killing frost on all the graces of worship. Death-dealing prayers they are. Every vestige of devotion has perished under their breath. The deader they are the longer they grow. A plea for short praying, live praying, real heart praying, praying by the Holy Spirit—direct, specific, ardent, simple, unctuous in the pulpit—is in order. A school to teach preachers how to pray, as God counts praying, would be more beneficial to true piety, true worship, and true preaching than all theological schools.

Stop! Pause! Consider! Where are we? What are we doing? Preaching to kill? Praying to kill? Praying to God! the great God, the Maker of all worlds, the Judge of all men! What reverence! what simplicity! what sincerity! what truth in the inward parts is demanded! How real we must be! How hearty! Prayer to God the noblest exercise, the loftiest effort of man, the most real thing! Shall we not discard forever accursed preaching that kills and prayer that kills, and do the real thing, the mightiest thing—prayerful praying, life-creating preaching, bring the mightiest force to bear on heaven and earth and draw on God’s exhaustless and open treasure for the need and beggary of man?

A Few Practical Practices

I have a very long way to go in improving my prayer life but by God's grace I have made a habit, not a perfect one but a consistent one, of doing the following, which I offer to you with the hope that these practical suggestions may encourage you in your prayerfulness so that you and I might bear much fruit.

  • Start each day with prayer.  I pray that God will "bless the work of my hands each day."  I take this prayer, believe it or not, from a statement by Satan concerning Job "Have you not put a hedge around him and his house and all that he has, on every side? You have blessed the work of his hands, and his possessions have increased in the land." (Job 1:10, ESV)  My interest in not possessions but God' blessing on my labor. I do not want to labor in vain.
  • Pray at the beginning of each meeting and prior to small and large decisions alike.  By prayer I do NOT mean a formalistic, ritualistic, obligatory prayer said before the start of meetings because this is what is expected.  I do not mean a mere habit.  I mean sincere short prayers that recognize the need for divine wisdom, God's kind providence, and the truth that  "Unless the LORD builds the house, those who build it labor in vain. Unless the LORD watches over the city, the watchman stays awake in vain. (Psa 127:1, ESV)
  • I often receive prayer requests by email.  In order to be faithful to pray, as soon as I read the email I stop to pray for the request.  If I do not pray then I am likely to forget.  Likewise, if someone asks me to pray for them at school or in church, I try to immediately say a silent prayer so that I keep my word that "I will pray for him or her."
  • By God's grace I try to make a habit of continuous, silent, short prayers throughout the day as issues arise, needs become known, opportunities present themselves and decisions have to be made--even in how best to respond to an email.  I sometimes pray before responding to emails in which I am asked for a decision or when frustration is being expressed, "Lord, help me to respond with grace, truth, and in wisdom."  Paul instructs us that we are to "Rejoice always, pray without ceasing, give thanks in all circumstances; for this is the will of God in Christ Jesus for you. Do not quench the Spirit."  (1Th 5:16-19, ESV)

The Study of God's Word

image It is disingenuous and self-deluding to expect God to grant wisdom if we are not willing to gain the wisdom and understanding that He has already given to us in His Word.  To neglect God's word is to neglect God's primary instrument for our sanctification and the source of divine wisdom and understanding.  Move beyond the five-minute devotional--read and study God's word so that you nourish your own soul and have something to give to others.

Your commandment makes me wiser than my enemies, for it is ever with me. I have more understanding than all my teachers, for your testimonies are my meditation. I understand more than the aged, for I keep your precepts. I hold back my feet from every evil way, in order to keep your word. I do not turn aside from your rules, for you have taught me. How sweet are your words to my taste, sweeter than honey to my mouth! Through your precepts I get understanding; therefore I hate every false way. Your word is a lamp to my feet and a light to my path.  (Psa 119:98-105, ESV)

They are not of the world, just as I am not of the world. Sanctify them in the truth; your word is truth. (Joh 17:16-17, ESV)

Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect. (Rom 12:2, ESV)

I do not cease to give thanks for you, remembering you in my prayers, that the God of our Lord Jesus Christ, the Father of glory, may give you a spirit of wisdom and of revelation in the knowledge of him, ... (Eph 1:16-17, ESV)

The Worship of God and the Fellowship of the Saints

imageOne cannot grow in wisdom, cannot abide in Christ, and cannot bear fruit apart from the Worship of God and the fellowship of His people.  Just as an ember will grow cold when removed from the flame, so too our souls will grow cold if not nourished through worship and fellowship.

But the hour is coming, and is now here, when the true worshipers will worship the Father in spirit and truth, for the Father is seeking such people to worship him. God is spirit, and those who worship him must worship in spirit and truth." (Joh 4:23-24, ESV)

Not neglecting to meet together, as is the habit of some, but encouraging one another, and all the more as you see the Day drawing near. (Heb 10:25, ESV)

How Are You Doing?

If you are like me you desire to cultivate fruit in the lives of your students, your staff, and your parents.  We do not want to reach the end of our work and our lives and look back and simply see a "product." 

Anyone can create a product.  Look around you--there are many unbelievers who are doing great things-building great products and companies, establishing great schools, making great scientific breakthroughs, exploring space, and curing disease.

The difference is that you and I are called to bear fruit, which transcends product making.  Products of any sort will end with this present world.  Fruit will abide forever.

  • How are you doing in abiding in Christ? 
  • How is your prayer life?
  • Are you studying God's word and not merely having a five-minute devotional? 
  • Are you consistent in worship and when you are in church, are you worshipping your Creator and Redeemer or are you attending church?

Don't waste your life building and running a school or teaching a class.  Cultivate an orchard. 

Without Christ we cannot bear spiritual fruit.  "As the branch cannot bear fruit by itself, unless it abides in the vine, neither can you, unless you abide in me."

I planted, Apollos watered, but God gave the growth. So neither he who plants nor he who waters is anything, but only God who gives the growth. He who plants and he who waters are one, and each will receive his wages according to his labor. For we are God's fellow workers.

You are God's field, God's building. According to the grace of God given to me, like a skilled master builder I laid a foundation, and someone else is building upon it. Let each one take care how he builds upon it. For no one can lay a foundation other than that which is laid, which is Jesus Christ.

Now if anyone builds on the foundation with gold, silver, precious stones, wood, hay, straw-- each one's work will become manifest, for the Day will disclose it, because it will be revealed by fire, and the fire will test what sort of work each one has done. If the work that anyone has built on the foundation survives, he will receive a reward. If anyone's work is burned up, he will suffer loss, though he himself will be saved, but only as through fire. (1Co 3:6-15, ESV)

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1 Vocation Defined, from Wikipedia

Definition

The word "vocation" comes from the Latin vocare, meaning "to call"; however, its usage before the sixteenth century, particularly in the Vulgate, refers to the calling of all humankind to salvation, with its more modern usage of a life-task first employed by Martin Luther.

Concept

The idea of vocation is central to the Christian belief that God has created each person with gifts and talents oriented toward specific purposes and a way of life. Particularly in the Orthodox and Catholic Churches, this idea of vocation is especially associated with a divine call to service to the Church and humanity through particular vocational life commitments such as marriage to a particular person, consecration as a religious, ordination to priestly ministry in the Church and even a holy life as a single person. In the broader sense, Christian vocation includes the use of ones gifts in their profession, family life, church and civic commitments for the sake of the greater common good.

In Religious History

The idea of a vocation or "calling" has been pivotal within Protestantism. Martin Luther taught that each individual was expected to fulfill his God-appointed task in everyday life. Although the Lutheran concept of the calling emphasized vocation, there was no particular emphasis on labor beyond what was required for one's daily bread. Calvinism transformed the idea of the calling by emphasizing relentless, disciplined labor. In the Institutes of the Christian Religion (1536), Calvin defined the role of "The Christian in his vocation." He noted that God has prescribed appointed duties to men and styled such spheres of life vocations or callings. Calvinists distinguished two callings: a general calling to serve God and a particular calling to engage in some employment by which one's usefulness is determined.

The Puritan minister Cotton Mather, in A Christian at his Calling (1701), described the obligations of the personal calling as, "some special business, and some settled business, wherein a Christian should for the most part spend the most of his time; so he may glorify God by doing good for himself." Mather admonished that it wasn't lawful ordinarily to live without some calling, "for men will fall into "horrible snares and infinite sins." This idea has endured throughout the history of Protestantism. Three centuries after John Calvin's death, Thomas Carlyle (1843) would proclaim, "The latest Gospel in this world is, 'know thy work and do it.'"

Remarkable Times, Remarkable Blessings

photo-9Remarkable Times, Remarkable Blessings

by Zach Clark, Westminster Christian Academy, St. Louis

There is always a non-voodoo explanation.
From the TV series, Monk

In January of 2009, news began to spread that our nation and world truly was suffering the “worst economic crisis since the Great Depression”. The first week of January I was on the phone with Barrett Mosbacker, and I said to him, “I believe 2009 is going to be a remarkable year!” Barrett asked, “Remarkable in what way?” And I replied, “That’s what I like about that word…remarkable…I’m going to be right whether things get worse than anyone imagines or better than anyone dares hope for.”

2009 has been truly remarkable, and it’s not over yet. At the Christian school (grades 7-12) where I serve we faced the threats of major shifts in our region and world. From what I hear, it is possible that every Christian school in America faced some unique challenges this year, and many are struggling. At Westminster Christian Academy, we have been greatly encouraged by how God is leading us through these challenges. We are trying to determine what we are doing right (so we can keep doing it) and what we need to change or improve in the future (so we can stay strong).

I’m hopeful that some of my personal thoughts on the threats, strategies, blessings, and challenges that we have faced might be helpful to you.

We began the 2008-09 year having experienced the following in previous years:

  1. Ongoing enrollment growth.
  2. Ongoing income growth and record levels of giving.
  3. Constant programmatic improvements and reputation for increasing quality.
  4. The beginning of a capital campaign calling for transformational facility expansion, an entirely new campus.
  5. A projection for another year of enrollment growth in 2009-10.

Only six months later, by February, we realized reality had changed:

  1. A tuition increase was in place, although lower than in most recent years at 5%, it was still noticeable and felt by parents.
  2. Shifts in our inquiries for admissions data suggested that enrollment would most likely hold steady, and more re-enrolling families than ever before would be requesting financial aid for the first time.
  3. Unrestricted giving providing important dollars for the budget was the lowest in seven years. We projected our budget giving would be as much as 20% off of our budget.
  4. Resistance to making any long-term campaign commitments was overwhelming.
  5. A region-wide culture of fear and strong reactions was in place as we received constant advice on planning for such things as a possible 30% decrease in enrollment and 40-50% decreases in giving.

Another six months later, in August 2009, we started this school year with some amazing news of God’s provision through these difficult times.

  1. Record enrollment, surpassing even our pre-economic crisis projections.
  2. Record giving, and only a 10% drop in budget giving.
  3. No significant cuts to people or programs that impact students and families.

Above I’ve provided a very general and high-level view of some of the key economic health indicators of a Christian school, and how dramatically they shifted. Perhaps your circumstances were more challenging or less so.

What I want to focus on in this piece is how we responded and the steps that we took because I believe they are instructive and helpful. Even though some may say the “crisis is behind us,” the basic steps we’ve taken and how we continue to move forward are based on core values and principles of effectiveness that should be helpful and transformative at any time. Our school leadership continues to discuss these, analyze these, and seeks to understand what is happening.

The aforementioned shifts literally seemed to occur overnight and our heads were spinning. There is no reason to pretend that we all “knew what to do.” Every person I talked to at the beginning of 2009 seem dumbfounded and awed by the changes that were occurring. I kept hearing people say, “I’ve never seen anything like it.” But, we took a deep breath, we prayed, we asked a lot of people for advice, and we tried to be steady and strong as we outlined how we intended to move forward during these strange times.

Firstly, we recognized that this is an overwhelming difficult time for so many people. Husbands and wives are facing fears and tests of faith they have never experienced before. Fathers and mothers are enduring major adjustments to their careers and lifestyles. Children are dealing with questions and uncertainty unique to this moment in history.

Secondly, we began by asking the question found in Ezekiel 33: “How should we then live?” We are finding strength in a renewed sense of our dependence upon God as we remember His faithfulness.

Thirdly, we made a conscious decision not to go into what we called a “hunker-down” mode. We wanted to be willing to make tough decisions but be proactive and not simply reactive.

Fourthly, we committed to communicate in an encouraging but straightforward manner.

Lastly, and maybe most importantly, we asked the Lord to help us discover ways to make decisions with the right priorities in mind. We believed this is a time where we could make significant statements about who we really are as a school community. We prayed that we could seize opportunities to live out the truth that God, in His unchanging love through Jesus Christ, is the faithful, merciful, and compassionate Provider and Savior of the world.

One of the things I personally learned is that all of the above is really easy to talk about. It’s taking the time to establish priorities and then make tough decisions to back it up that is the truly hard and sometimes painful part.

So, we recognized reality, asked questions, prayed, resisted the urge to hit the panic button, prepared to communicate, and established priorities to guide our decision making...and I mean all of this in the most literal sense possible.

Here are the priorities we established, put in writing, and communicated.

Priority #1: Today and Every Day

Today and every day, we will hold to our mission and vision to see young men and women equipped to engage the world and change it for Jesus Christ. Our core values will never change. We will keep the main thing, the main thing: the Christian education of the individual student. We continue to strive to hire and keep the best teachers, coaches, and staff members. We constantly improve, offering better value to students and families through the years, always working to become better than we once were.

Priority #2: Stronger Tomorrow

We are making the tough decisions that help us stay financially strong over the long haul. We are holding fast to the families we serve, enrolling new students, and we will serve families in good times and bad. We are pushing forward on difficult decisions that pave the way for our future sustainability, ensuring a strong Westminster in the future. We will also introduce new technologies and programs that best equip our students for their future, not our past. We will not compromise the quality of today for tomorrow’s dreams, but neither will we make decisions that are so shortsighted that they compromise the financial stability of our future.

Priority #3: Moving Ever Forward

We will continue to implement our strategic plan and communicate our vision for the future, providing opportunities for people to make a difference and make decisions that move us ever forward as a Christian school. Planning will continue to be a dynamic part of our culture. We pray that God will move the hearts of people to give in order to keep Westminster strong and improving, and we will continue to wait upon the Lord for the sale of our current campus and provision of our future dreams.

It is usually easy to establish priorities, the challenging part is making decisions on a daily basis that honor your priorities.

Then, we took it a step further. We articulated, in very specific terms, the types of disciplined actions we would be taking to reflect those priorities. I’ve underlined here the key principles.

  • Implement conservative spending and aggressive fund-raising, making some tough decisions along the way in our annual budgets.
  • Support creativity and innovation among teachers.
  • Continue to go the extra mile for students who struggle socially or academically.
  • Promote even more personal involvement of teachers and coaches in the lives of students and families, as many will face unusual challenges.
  • Respond to the unique economic problems that may be faced by our parents and teachers to the very best of our ability.
  • Improve our processes and communications with parents, utilizing non-paper methods to improve speed and lower costs.
  • Leap forward in technology integration at the classroom level and 21st Century learning for students.

And then, we started moving forward on all these actions in very tangible ways. I won’t go into every action, but here are some:

  • We communicated like crazy, even asking families to respond to a “Share Your Heart” survey so they could tell us privately how the economy was really affecting them and give us advice.
  • We put our campaign on a short-term hold, because Priority 2 said, “we will not compromise the quality of today for tomorrow’s dreams.”
  • We froze faculty/staff salaries.
  • We increased our total financial aid budget to respond to many re-enrolling families experiencing dramatic economic difficulty.
  • We asked teachers and staff to give us their ideas on how to save money without reducing quality.
  • We looked for key ways to add value to families without adding cost.
  • We made significant shifts in our costs of paper and printing.
  • Every administrator became personally responsible for helping teachers, staff, and even volunteers focus on student retention and new family enrollment.
  • We increased our focus and energies on improving the school through changes, innovations, improvements, and efficiencies. And, we continued to focus on the implementation our Strategic Plan.
  • We made our most significant and visible investment in technology for teachers ever, with every teacher receiving a new Macbook.

Ultimately, it is God’s mercies and provision, by His grace, that sustains us. But, I also know that God works through people, their decisions, and their strengths and weaknesses. Many schools are facing far more difficult times than we have. We do not pretend to fully understand all of what has happened or what is happening now. But, I do challenge you to join us in the day-to-day discipline of asking questions and digging deeper down and climbing higher up in the understanding of this calling of serving in a Christian school in today’s times.

2009 is indeed a remarkable year, and remarkable times remain ahead. Let us go forward together.

They Are Coming After Your Students and Said So!

Dr. Barrett Mosbacker, PublisherAt a recent Executive Symposium on Distance Education that I attended a public school superintendent, not knowing I was from a private school, said to the group (to paraphrase), "we are developing a robust online program and we fully expect to recapture students from home schooling families and private schools."

I just reread portions of Christensen's excellent book, "Disrupting Class".  I am particularly interested by his analysis of the "Dimensions of Agreement" and the "Tools of Cooperation".  I have attached graphics depicting the concepts.  These are particularly important to me because it can be difficult to get staff to accept change--I find this particularly problematic among conservative Christians, whom by definition, are "conservative."  :-)  In my estimation, moving forward, carefully and thoughtfully, with distance learning programs in imperative but it is not an easy task--the learning curve is steep, creating a feasible business plan is critical, and getting buy in can be tough.  But, Christensen argues, refreshingly, that consensus is not necessarily the goal--cooperation is!  I find that a refreshing approach given the emphasis on consensus building over the last several decades in the management literature.  I was also surprised by his observation that change is most difficult when there is wide agreement on the goals and processes currently in place.  Generally, one would think that this is a good thing. Upon reflection, however, it is easy to see why change in an organization can be very difficult when the organization is in the upper right quadrant of the dimensions of agreement chart.  This means that one of our challenges is to challenge the consensus on the goals and/or processes currently in place, which is all the more difficult when the organization is successful.  In other words, success can actually work against us, as in "good is the enemy of great."  It is what I'm calling the "Hobbit Effect."

In the Lord of the Rings, the Hobbits went merrily about their lives oblivious to the fact that Mordor was rising and threatening them.  Only a few saw the danger and acted.  I wonder if distance learning and charter schools aren't the "Mordors" of Christian education.  While we argue about uniforms, dress codes, and tuition discounts, the public system is installing a robust distance learning infrastructure and charters are multiplying.  Will we wake up in 10 years and wonder what happened to our market?’

Christensen (2008), Disrupting the classroom, p. 187

Dimensions of Agreement Christensen 

Tools of Cooperation Christensen

I am so impressed with Christensen's book that I've ordered two more:
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do

The Innovator's Solution: Creating and Sustaining Successful Growth

Fl. Virtual School Enrollment Up at Least 50 Percent

The article below provides more evidence of the rapid growth in distance education. 

To proactively position itself for the changing educational market, Briarwood Christian School  is currently developing a distance learning pilot prototype.  The pilot will provide the needed data to assess what practices work and which do not, staff development requirements, infrastructure needs, formulation of a sustainable business plan, etc. 

Please share with our CSJ readers what your school leadership is doing to position your school for the changing educational marketplace.  Are you embracing distance learning or resisting it?  Have you added any distance learning courses?  What are the biggest challenges you face in moving forward with a distance learning program?

Click here to read the full article.

Funding Cuts Compel Florida Virtual School to Get By With Less
By The Associated Press

The Florida Virtual School is doing more with less under a new law that cut its funding while expanding online learning to every school district in the state.

A national leader in virtual education, the Orlando-based school has seen its budget reduced by nearly 10 percent with more cutting set for next year, while most other public schools in Florida have received a modest increase.

Enrollment, though, is expected to go up at least 50 percent. A small part of that is from expanding the school’s scope to include full-time virtual students from kindergarten through the 12th grade under contracts or franchise agreements with most of the state’s 67 school districts.

The bulk of the increase is coming from its customary role of providing dozens of supplementary online courses to middle and high school students enrolled in regular schools—a program now dubbed “Florida Virtual School Classic”—by operating as a statewide 68th school district.

“We’re not just coping, we’re embracing it,” said Sarah Sprinkel, the director of Florida services for the school….

Do Our Schools Need to Become Less Uptight?

WARNING: this article is provocative.  I am posting this article not because I agree with everything asserted (I don’t) but because it provokes thought and has relevance for how we are leading our schools during a time when the landscape of education is changing-perhaps dramatically.  At the end of this article I pose some questions for your consideration.

WSJ: September 29, 2009

By Gary Hamel

In most  organizations, change comes in only two flavors:  trivial and traumatic.  Review the history of the average organization and you’ll discover long periods of incremental fiddling  punctuated by occasional bouts of frantic, crisis-driven change.  The dynamic is not unlike that of  arteriosclerosis:  after years of  relative inactivity, the slow accretion of arterial plaque is suddenly  revealed by the business equivalent of a myocardial infarction. The only  option at that juncture is a quadruple bypass:  excise the leadership team, slash head  count, dump “non-core” assets and overhaul the balance sheet.

Why does  change have to happen this way?   Why does a company have to frustrate its shareholders, infuriate its  customers and squander much of its legacy before it can reinvent itself?   It’s easy to blame leaders  who’ve fallen prey to denial and nostalgia, but the problem goes deeper than  that.  Organizations by their very  nature are inertial.  Like a  fast-spinning gyroscope that can’t be easily unbalanced, successful  organizations spin around the axis of unshakeable beliefs and well-rehearsed  routines—and it typically takes a dramatic outside force to destabilize the  self-reinforcing system of policies and practices.

Let me  return, for a moment, to the topic of my last post, organized religion.   What are some of the inertial forces that have prevented churches from  reinventing themselves in ways that might make them more relevant to a  post-modern world?  A partial list  would include:

–Long-serving denominational leaders  who have little experience with non-traditional models of worship and  outreach.

–A matrix of top-down policies that  limits the scope for local experimentation.

–Training programs (seminaries) that  perpetuate a traditional view of religious observance and ministerial  roles.

–Promotion criteria for church pastors  that reward conformance to traditional practices.

–And a straightjacket of implicit  beliefs around how you “do church.”   For example:

  • Church  happens in church.
  • Preaching is the most effective way of imparting religious  wisdom.
  • Pastors lead in church while parishioners remain (mostly)  passive.
  • The  church service follows a strict template:  greet, sing, read, pray, preach,  bless, dismiss (repeat weekly).
  • Believers, rather than curious skeptics, are the church’s primary  constituency.
  • Going  to church is the primary manifestation of a spiritual life.
  • Church  is a lecture not a discussion.

If organized  religion has become less relevant, it’s not because churches have held fast to  their creedal beliefs—it’s because they’ve held fast to their conventional  structures, programs, roles and routines.  The problem with organized religion  isn’t religion, but organization.    In the first and second centuries, the Christian church was communal,  organic and unstructured—a lot like the Web is today.  It commanded little power (it couldn’t  raise an army or depose a monarch), but had enormous influence.  (The Christian church grew from a handful of believers in AD 40 to 31 million adherents by AD 350, roughly half the population of the Roman empire. ) Today many mainline denominations  are institutionally powerful, but spiritually moribund—at least in the  U.S.

What’s true  for churches is true for other institutions:  the older and more organized they get,  the less adaptable they become.   That’s why the most resilient things in our world—biological life,  stock markets, the Internet—are loosely organized. 

To thrive in  turbulent times, organizations must become a bit more disorganized—less buttoned down, less  uptight, less compulsive, less anal.

As a start,  you’ll need to become more alert to the things that reflexively favor the  status quo in your own organization.   While no one’s going to stand up  and say, “I’m on the side of inertia,” they may nevertheless defend management  processes that reflexively favor the status quo.

All of the  things that allow little organizations to grow into big ones—scale, learning  effects, and accumulated expertise—are products of repetition.  When the environment changes, however,  the returns to repetition start to diminish.  Problem is, old habits die hard,  particularly when they’ve been hardwired into a company’s management  processes. 

–Hiring criteria that over-value  “expertise” and under-value diverse life experiences.

–A planning process that  institutionalizes orthodox thinking by using industry standard definitions of  customer segments and product categories

–Decision-making bodies that are  comprised mostly of long-serving industry veterans who tend to discount new  views.

–Highly conservative budgeting criteria  that starve unconventional projects of resources by demanding near certain  returns, even when the funds involved are modest.

–A single approval track for new  projects, where every new idea has to go up the chain of command.

–Large, monolithic organizational units built around a single, dominant, business model.

–A highly optimized but inflexible IT  infrastructure.

Large  organizations don’t worship shareholders or customers, they worship the  past.  If it were otherwise, it  wouldn’t take a crisis to set a company on a new path.

The most  extreme version of organizational inertia comes when those within a company  are no longer able to distinguish between form and function—when their  instinctual loyalty is to the “how” rather than the “what.”

If one  didn’t know better, it would be easy to believe that a lot of newspaper  publishers have been more committed to producing broadsheets than to  delivering the news in a convenient form, or making it easy for advertisers to  connect with customers.

Until  recently, music companies seem to have been more committed to stamping out  plastic discs than to giving their customers easy access to their favorite  tunes.

Many drug  companies seem a lot more interested in peddling temporary palliatives for  chronic conditions than in eradicating disease.

For years,  Kodak seemed more focused on making film than on leveraging new digital  technologies that would make photography simpler and cheaper.

Alzheimer’s,  arteriosclerosis and arthritis—these seem to be the inevitable byproducts of  old age.  But must organizational  maturity bring a similar set of maladies?  I don’t think so.  Despite all the evidence to the  contrary, I think a company can truly be “Forever 21.”

Questions:

  • Is your school too “button down”, to wedded to tradition?
  • Does the administration, faculty, board members, or parents confuse form with function, preference with principle, or truth with tradition?
  • Has inertia set in at your school?  If so, how can you overcome it?
  • How would you apply the arguments / principles in the above article to addressing 21st century skills, distance learning, technology integration, recent discoveries in cognitive science, and other innovative developments in education to your school?

The Charters are Coming!

 

How to Position Our Schools for Long-Term Success Despite Prolonged High Unemployment and New Competition

Dr. Barrett Mosbacker, PublisherOver the last year or so  200 Christian schools have closed their doors.  Many who have not closed have lost students and laid off staff.  More will close this year.  Although a few Christian schools are thriving, most are not.

This may not be a short term problem.   There are at least three long-term challenges facing the Christian school movement:

1) Prolonged high unemployment

2) Federal funding for more charter schools and distance learning programs

3) New research that seems to show that distance learning can be as or more effective than traditional instruction

Prolonged High Unemployment

In a recent Wall Street Journal article (August 25, 2009), Deborah Solomon warns:

The administration, in its mid-year budget review, painted a picture of a nation that … is in for a prolonged period of economic weakness, joblessness and unsustainable government spending …

The administration now foresees unemployment hitting 10% at some point over the next year and a half, with the jobless rate averaging 9.3% in 2009 and 9.8% in 2010 … "We do predict unemployment will reach 10% for some months and some quarters," …

In a measure of the dire state the nation's fiscal picture, the level of U.S. public debt when measured as a percentage of economic output is projected to reach its highest levels since World War II. The administration is projecting that public debt will hit 66.3% of gross domestic product in 2010, more than any other time since the 1940s, when it peaked at more than 121% of GDP.

Funding for Charter Schools and Distance Learning

In an article published by eSchool News, the authors report that:

… stimulus could spur more virtual charter schools 'Race to the Top' program favors states that encourage charter schools -- including those that offer online instruction …

As states compete for more than $4 billion in federal "Race to the Top" stimulus grants, Education Secretary Arne Duncan has made it clear that states willing to embrace charter schools and other favored innovations will get preference. That, in turn, could prompt a rise in the number of virtual charter schools and other charters that open across the country …

Duncan recently wrote in an opinion piece, declaring that states with limitations on charter school will decrease their odds of getting Race to the Top grants …

At the National Alliance for Public Charter Schools Conference this summer, Duncan called the charter movement "one of the most profound changes in American education--bringing new options to underserved communities and introducing competition and innovation into the education system." …

Todd Ziebarth, vice president of policy for the National Alliance for Public Charter Schools, thinks Duncan will want to reward states that are strong in all the elements, forcing states like Washington back to the table on charters …

Virtual charter schools are growing in popularity across the country … Indiana is opening its first statewide online charter school this year, and five organizations have filed petitions with Georgia's Charter School Commission to open virtual charter schools in the state, hoping to capitalize on the popularity of the state's sole online charter school, the Georgia Virtual Academy …The academy has nearly 4,500 students enrolled in just two years of operation and a growing waiting list

Duncan has been putting states on notice for months that he wants them to embrace charter schools, and that their failure to do so could mean they lose out on federal money …

Tennessee lawmakers passed a bill expanding charter schools in the state after hearing Tennessee could lose out on the money if they kept blocking an expansion of charter schools.

Illinois lawmakers decided in July to allow 60 more charter schools to answer President Obama's challenge after a campaign in that state by the state network of charter schools.

Research Appears to Support Effectiveness of Distance Learning Programs, Adding Credibility

An article in the New York Times reports that a recent 93-page report on online education, conducted by SRI International for the Department of Education, has a starchy academic title, but a most intriguing conclusion:

On average, students in online learning conditions performed better than those receiving face-to-face instruction.” …

The analysis for the Department of Education found that, on average, students doing some or all of the course online would rank in the 59th percentile in tested performance, compared with the average classroom student scoring in the 50th percentile. That is a modest but statistically meaningful difference.

The study’s major significance lies in demonstrating that online learning today is not just better than nothing — it actually tends to be better than conventional instruction,” said Barbara Means, the study’s lead author and an educational psychologist at SRI International.

This hardly means that we’ll be saying good-bye to classrooms. But the report does suggest that online education could be set to expand sharply over the next few years, as evidence mounts of its value.

What does this mean for our schools? 

It means that our schools are likely to be squeezed from two sides—an anemic economy with high unemployment (and potentially high inflation) and more vigorous competition from charter schools and distance learning options.

So what do we do?

I make no pretense of having all of the answers but I would like to suggest the following ideas.

Don’t Panic

Every challenge has a reciprocal opportunity.  Although poorly managed and relatively weak Christian schools may not survive, those with strong, creative, and decisive leadership will not only survive but thrive—provided they adapt to the changing educational landscape. 

Focus on Excellence and Value

Although this may seem to be counter-intuitive, being “affordable” is not the solution—being excellent and providing a high marginal value for parents is.  We must be able to answer two questions for the vast majority of our parents who, unfortunately, do not grasp or fully appreciate the value of a biblical worldview:

Why should I spend $x for a Christian education when the charter school is free and offers an education characterized by high academic standards and traditional Judeo-Christian “values”?

Or,

Why should I spend $x for a Christian education when I could home school my child and supplement his/her instruction with distance learning?

Those are fair questions and they must be answered in concrete terms.  Simply answering by recounting the benefits of teaching a biblical worldview will not be an adequate answer for many parents. 

Do not misunderstand—teaching our students to have the mind of Christ IS the central mission of our Christian schools.  But that mission is always within the academic context.  Christian education is an academic enterprise with an unapologetic and energetic focus on providing students a Christ honoring world-class and globally aware education.

Whether we like it or not, most of our parents don’t understand the mission of developing a biblical worldview.  And if they don’t understand or appreciate it they will not make significant sacrifices for it, everything else being relatively equal.

In other words, for most of our parents, the development of a biblical worldview is an ethereal concept subservient to more “practical” considerations like education quality, admission to top colleges, the breadth and depth of extra-curricular programs, a safe and nurturing environment, etc.

Why don’t they understand and appreciate the goal of developing a biblical worldview? I believe there are at least three reasons:

1) Because they have never experienced its life changing impact.  Most of our parents were educated in public schools and public universities.  They don’t get it—at least at first.  They have no experiential context to draw upon.

2) Most of our pulpits do not explicitly endorse the value of a Christian education as an intellectual enterprise.  Christian education is not promoted as a theological or kingdom imperative.

3) The prevalence of theological ignorance and pietism.  As a rule, pietism minimizes the life of the mind while emphasizing the emotional/experiential component of the Christian life.

We must place emphasis on ensuring that we are delivering an excellent educational product and understand that doing so is intrinsic to providing a Christian education that honors Christ and prepares his disciples to serve him in this world.  We are NOT providing excellence in education AND a Christian education.  Christian education by definition must be excellent education. 

The good news is that many parents will learn to understand and appreciate the development of a Christian worldview once they experience it through the lives of their children.  Those who enroll for other reasons, e.g., academic quality, grow in their understanding and commitment to a Christian philosophy of education—but most do not start with that understanding or commitment. 

Excellence is in and of itself a holy goal when done for God’s glory.  It is also a practical means to encourage parents to enroll their children in our schools and to sacrifice to keep them enrolled.  Over time, these parents become strong advocates of Christian education for ALL of the right reasons.

Excellence Starts with an Excellent Faculty

I am not going to beat around the bush.  We must do whatever it takes, provided it is biblical, to ensure that every classroom is staffed with a highly competent Christian teacher.  We must dismiss, ethically and graciously, those who are unable or unwilling to learn and grow and who are merely adequate.  We must stop the educational malpractice of having students educated by mediocre teachers using “grace” as a pretext for an unwillingness to make hard decisions.  We do not have the right nor the liberty to make our students bear the educational cost of sitting under the instruction of ineffective or mediocre teachers.  Period.

I am absolutely convinced that the most important thing we can do to honor our Lord, serve our families, and strengthen our schools is to hire, train, and retain only excellent Christian teachers.  The same general principle holds true for every employee we hire or keep but quality instruction in each classroom must be our first priority.

Parents will make great sacrifices to have their children in a school where they know that their children will receive dynamic, creative, loving, and effective instruction year after year from mature Christian teachers.  They will—and I think rightly so—look for other educational options if this is not their experience.

For more information on hiring and training teachers, see my previous article Rethinking Staff Development: “This Too Shall Pass.”

Distance Learning

Our schools need to consider how to leverage new technologies, particularly distance learning, to enhance and expand their curriculum and market.  For more information on this topic see my previous article “Can We Keep Up with the Competition?”

Think Ahead—Anticipate

imageIt sounds like a cliché but we need to be less reactive and more proactive as leaders.  We need to look over the horizon in order to position our schools to take advantage of new opportunities and to meet new challenges. 

Case in point.  As I read the Wall Street Journal and witnessed the unraveling of the economy one of my first thoughts was, “How will this affect our parents and school?”  I quickly came to the conclusion that the rising unemployment rate would translate into lower retention rates, fewer new applications, and the increased aging of our accounts receivables.  With those thoughts in mind we quickly made the following decisions prior to the creation of the budget and prior to reenrollment deadlines:

  1. We increased the total funds available for financial aid.
  2. We froze all salaries.
  3. We postponed a major capital campaign.
  4. We intentionally “over-enrolled” our classes where possible—exceeding our stated enrollment caps.  We did so anticipating future attrition, which would bring the numbers back down to normal levels while simultaneously ensuring full enrollments.  Sure enough, that is precisely what happened.  In fact, in God’s providence, we have a record enrollment this year.
  5. We continued to expand and develop our programs.  Cutting back on quality is NOT the right response.  We added a digital photography elective this year and an environmental studies course last year.  We are moving aggressively ahead with the development of our distance learning program and we are inviting world-class scholars and leaders to the campus.  We are also expanding our dual-enrollment program.
  6. We continue to place top priority on the qualify of instruction in our classrooms as reflected in multi-year intensive training programs, teacher mentoring, and thorough evaluations.
  7. We continue to invest in mapping the entire curriculum.
  8. New technology is being added on both campuses including additional SMART boards for the elementary campus and server technologies that will enable us to move much closer to a “paperless” environment.
  9. We are beginning to review the potential of digital textbooks as an effective and less costly option to standard printed textbooks.
  10. We are expanding our efforts in Alumni development.
  11. And  more…..

I share this information with you to illustrate that hard economic times is precisely the time to focus on quality and value while simultaneously working to reduce cost. Rather than reacting to the situation, we must plan aggressively for the future always asking, “how can we be more effective?”  “How can we provide greater value for our parents?”

Excellent Communication

We sometimes assume too much.  We assume that parents understand Christian education.  We assume that they know about our programs and the enhancements that we have made. 

The truth is that most parents are focused on their children and those things that immediately affect them. They are barely aware of “other” things going on in the school. 

It is important, however, that parents be aware of all school-related matters from the more dire, e.g., how the school is responding to the H1N1 virus to the new initiatives underway that will help their children.

It is an old advertising adage that it takes seven times for a message to “click”.  That means that we must communicate often using multiple venues and media.  Email, newsletters, meetings, Facebook, Twitter, one-on-one lunch meetings, the school’s website, etc……  Be creative but repeat repeat repeat! 

A Bias for Yes

I like to give my business to those who go out of their way to provide good customer service.  I am willing to pay more for good service.  So are most of our parents. 

The danger that we face is that we can create policies or respond in a way that demonstrates that “our convenience” “our policies” are more important than the needs and/or wishes of our paying customers—and they are customers! 

We strive to have a “Bias for Yes.”  “Yes we Can!” (Sorry, I couldn’t resist!)  “Yes we will.”  “Yes, we will seriously consider that.” 

Obviously we can’t always say yes.  I have had to turn down a number of requests from parents this year.  But I only do so when it is absolutely necessary to comply with important policies designed to enhance our service to parents/students or to protect them

We don’t say no because doing so is more convenient for us!

Concluding Remarks

The educational marketplace is more dynamic and competitive than it has ever been.  This new market reality combined with current economic difficulties create significant challenges and opportunities for our schools.  Although we cannot change the external environment we can and must adapt our internal practices and programs.  Adapting is the only way many of our schools will survive, let alone thrive.

How Not to Be Offended When Criticized

This is a follow-up article toHow To Deal Effectively with Conflict and Difficult People.

Dr. Barrett Mosbacker, PublisherOne of my favorite movies is Star Wars.  It has a compelling story, good actors, and excellent special effects. 

My favorite character in Star Wars is not the hero Luke Skywalker nor the heroine Princess Leia Organa; my favorite is a short creature called Yoda.  At a little more imagethan a foot tall, Yoda is a greenish brown fuzzy creature.  He is also a Jedi Master who teaches Luke Skywalker the Force. He's very wise, but talks seemingly backwards, verb first and noun last.  He teaches Luke to be a Jedi and drops pearls of wisdom such as "do or do not, there is no try."

Luke learns much from Master Yoda who teaches him the danger of the dark side of the Force.  One of my favorite scenes is when Yoda asks Luke, referring to the dark side, “Are you afraid?”

Luke:"I'm not afraid."
Yoda:"You will be!"

I’m not Yoda but my question to you is, “Have you ever been offended by the criticism of others?”  Have your decisions been questioned, your competence questioned, or your motives impugned? Have you ever been or felt shunned because of decisions that you have made as a teacher or administrator?  If not, in the words of the Jedi Master himself, “You will be!” 

Over the years I’ve encountered my share of criticism—both fair and unfair.  As we enter a new school year I thought this might be a good time to share some thoughts with you about how we can more effectively deal with this unpleasant reality of leadership.

Accept the Inevitable

imageAnyone with any level of responsibility is going to be criticized.  Consider Moses. 

Despite the fact that he gave up the riches and comforts of the King’s Court to suffer with his people and risked his own life to rescue them from slavery, as soon as the People of Israel were uncomfortable and inconvenienced, they turned on him:

And the people quarreled with Moses and said, "Would that we had perished when our brothers perished before the LORD! Why have you brought the assembly of the LORD into this wilderness, that we should die here, both we and our cattle?  And why have you made us come up out of Egypt to bring us to this evil place? It is no place for grain or figs or vines or pomegranates, and there is no water to drink.

Talking about being unappreciated and having your leadership questioned!  A typical “What have you done for me lately?” response!

The first step in dealing effectively with criticism is to recognize that, like conflict, criticism, is inevitable.  Criticism comes with the territory.  Needless to say, given the sensitive nature of the things we deal with and the hard truth that we are not perfect, we WILL be criticized.  There is no escape; one might as well accept it and learn how to deal with it graciously and effectively.

Trying to avoid criticism and conflict is like spitting in the wind—despite our best efforts it is going to hit us in the face!  Rather than diving for cover, pointing fingers at others, or feeling sorry for ourselves, it is wiser to accept the inevitability of criticism and to seek by God’s grace to use it for the good.

Grow Alligator Skin

Unless we have been personally offensive to someone, the criticism we receive is usually not directed to our persons.  The criticism, although voiced to us because of the role we fill, is not usually intended a personal attack.

Simply put, to lead effectively we must develop alligator image skin.  The way we react to criticism can block communication and opportunities to work together. Hurt feelings and resentment do not foster a positive or cooperative environment. At its worst, such reactions can have long-lasting negative effects on our relationships and  are corrosive to the school’s culture.

Keep in mind that the criticism we are hearing is most often directed at a real or perceived deficiency in how something was handled—the lesson, the conversation, the disciplinary action, the policy, etc.  Learning to distinguish a personal attack from a critique, even if expressed in anger, goes a long way to making it easier to deal appropriately with it.  Learning not to let the criticism get under our skin, learning to control our emotions, learning to maintain a calm reasoned composure in the face of sharp criticism, and learning to preserve relationships and unity after the criticism will go a long way to fostering peace of mind and peace within our schools.  In short, love people but have a tough hide!

Look at the Beam in Our Eye

It’s ironic; we don’t like to be criticized  but we are quick to criticize the criticizer!  I believe there are three reasons why we respond poorly to criticism:

1) Human pride:  We don’t like to admit that we made aimage mistake or worse, that we sinned.  It is much easier to criticize those (usually behind their backs) who criticize us than to admit that we were wrong.

2) Insecurity:  Most of us have spent a life-time trying to prove ourselves worthy—in school, in athletics, in appearance, in career success, in possessions.  You name it—we constantly feel the pressure to “measure up.”  Criticism implies that we don’t and that can be threatening to our sense of self-worth.

3) Our sense of justice:  We naturally and appropriately react when we believe that the criticism is unjust. 

The antidote is to ask the Lord to grant us the grace to readily acknowledge our own sins and weaknesses, to deeply believe that our worth is anchored in the fact our intrinsic worth is grounded in God’s estimate of us, and to respond appropriately to injustice. 

In other words, a little (or a lot depending on the imagecircumstances) humility goes a long way to softening the sting of criticism.  If I readily admit that I am not perfect, that I sin, that I am not always wise, that I don’t always make the right decisions, and that I am merely a  hardworking administrator with clay feet, then criticism will not be nearly so threatening or demeaning.

Be Willing to Take It--Graciously

But I say to you, Do not resist the one who is evil. But if anyone slaps you on the right cheek, turn to him the other also. And if anyone would sue you and take your tunic, let him have your cloak as well. And if anyone forces you to go one mile, go with him two miles. Give to the one who begs from you, and do not refuse the one who would borrow from you. "You have heard that it was said, 'You shall love your neighbor and hate your enemy.' But I say to you, Love your enemies and pray for those who persecute you, so that you may be sons of your Father who is in heaven. For he makes his sun rise on the evil and on the good, and sends rain on the just and on the unjust. For if you love those who love you, what reward do you have? Do not even the tax collectors do the same? And if you greet only your brothers, what more are you doing than others? Do not even the Gentiles do the same? You therefore must be perfect, as your heavenly Father is perfect. (Mat 5:39-48)

Matthew Henry provides a wonderful commentary for this passage:

See how it is cleared by the command of the Lord Jesus, who teaches us another lesson: “But I say unto you, I, who come to be the great Peace-Maker, the general Reconciler, who loved you when you were strangers and enemies, I say, Love your enemies,” Mat_5:44.

Though men are ever so bad themselves, and carry it ever so basely towards us, yet that does not discharge us from the great debt we owe them, of love to our kind, love to our kin. We cannot but find ourselves very prone to wish the hurt, or at least very coldly to desire the good, of those that hate us, and have been abusive to us; but that which is at the bottom hereof is a root of bitterness, which must be plucked up, and a remnant of corrupt nature which grace must conquer. Note, it is the great duty of Christians to love their enemies; we cannot have complacency in one that is openly wicked and profane, nor put a confidence in one that we know to be deceitful; nor are we to love all alike; but we must pay respect to the human nature, and so far honor all men: we must take notice, with pleasure, of that even in our enemies which is amiable and commendable; ingenuousness, good temper, learning, and moral virtue, kindness to others, profession of religion, etc., and love that, though they are our enemies. We must have a compassion for them, and a good will toward them. We are here told:

1. That we must speak well of them: Bless them that curse you. When we speak to them, we must answer their revilings with courteous and friendly words, and not render railing for railing; behind their backs we must commend that in them which is commendable, and when we have said all the good we can of them, not be forward to say any thing more. See 1Pe_3:9. They, in whose tongues is the law of kindness, can give good words to those who give bad words to them.

2. That we must do well to them: “Do good to them that hate you, and that will be a better proof of love than good words. Be ready to do them all the real kindness that you can, and glad of an opportunity to do it, in their bodies, estates, names, families; and especially to do good to their souls.” It was said of Archbishop Cranmer, that the way to make him a friend was to do him an ill turn; so many did he serve who had disobliged him.

3. We must pray for them: Pray for them that despitefully use you, and persecute you. Note:

(1.) It is no new thing for the most excellent saints to be hated, and cursed, and persecuted, and despitefully used, by wicked people; Christ himself was so treated.

(2.) That when at any time we meet with such usage, we have an opportunity of showing our conformity both to the precept and to the example of Christ, by praying for them who thus abuse us. If we cannot otherwise testify our love to them, yet this way we may without ostentation, and it is such a way as surely we durst not dissemble in. We must pray that God will forgive them, that they may never fare the worse for any thing they have done against us, and that he would make them to be at peace with us; and this is one way of making them so.

Easier said then done!  In fact, we can’t do it without the grace of God. Pray and cultivate the grace to respond as Jesus instructs.  Be willing to take it—graciously. 

Be Quick to Listen

As I outlined in my prior article on conflict, we must LISTEN!  Have you ever found yourself “hearing” imagebut not really listening?  Have you found yourself preparing your “defense" rather than considering the merits of what is being said?

Doing so is both unbiblical and disrespectful of the one voicing his or her concerns.  King Solomon and the Apostle James remind us:

Know this, my beloved brothers: let every person be quick to hear, slow to speak, slow to anger; for the anger of man does not produce the righteousness of God. (Jas 1:19-20)

A rebuke goes deeper into a man of understanding than a hundred blows into a fool. (Pro 17:10)

Steven Covey, in “Seven Habits of Highly Effective People” put it this way, “seek first to understand and then to be understood.”  This requires that we honestly listen to the criticism.  Here are some questions to ask as you listen:

  • What can I/we learn from this?
  • What can we do better/differently?
  • Where is the wheat in the chaff?
  • How can I minister to this individual? How can I be helpful?  How can I encourage him or her?
  • What can I do to foster a positive relationship?
  • How should I follow-up this conversation?

Don’t Discount the Message Because of the Messenger

Some people simply have more credibility than others.  Our tendency, with some justification, is to discount the image chronic complainer, the “high maintenance” parent or employee, or to miss the message because of the inappropriate communication or behavior of the messenger.

Don’t.  It is important to look for the nugget of truth that may lay beneath the harsh or emotional criticism.  Listen to the content of what is being communicated, not the way it is being delivered.

This also applies to the “anonymous” letter.  In years past I would typically ignore anonymous letters.  My reaction was, “if they don’t have the moral courage to sign their name, I don’t have time to read it!”  Rather smug, don’t you think?

I have changed my perspective on anonymous communications.  I still give less weight to anonymous letters but I do read them and I do look for that nugget of truth that--notwithstanding the moral cowardice demonstrated by an anonymous letter—nevertheless still needs to be addressed.

Be Forgetful

I have a bad memory, which usually frustrates me, especially when I forget imagenames. However, a bad memory can be a blessing!  

What I mean is this: hear it, deal with it, forget it!  Don’t rehearse the offense in your mind, don’t nurture the anger or hurt feelings, and don’t talk about it.  Deal with any legitimate issues being brought to your attention, even if that is your own failings, work to address the problem(s), and then move on.  Nothing is gained by allowing discouragement or bitterness to take root.  We have more important things to do than nurse our wounds.

Putting it All Together

Criticism thumbs down2 

No one likes to be criticized and when we are it is easy to be offended.  It is, however, possible to deal with criticism without being offended—at least not for long-by applying the following principles:

  • Criticism is Inevitable-Expect and Accept It
  • Grow Alligator Skin
  • Look at the Beam in Our Eye
  • Be Willing to Take it Graciously
  • Be Quick to Listen
  • Don’t Discount the Message because of the Messenger
  • Be Forgetful

Our Most Important Lesson

The way we respond to criticism may be one of the most powerful lessons we ever teach.  We can give wonderful speeches and inspiring devotionals but the demonstration of the Fruit of the Spirit when dealing with criticism may be what the Lord uses to minister and instruct others.  If actions speak louder than words then how we deal with those who are criticizing us is more important than our pronouncements.

But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control; against such things there is no law. (Gal 5:22-23)

I encourage you to share your suggestions on dealing with criticism with our readers by leaving a comment to this article.

When Change is Bad

I found this article articulates what many teachers feel—in public and Christian schools.  Too often, with the best of intentions, we throw a hodgepodge of ideas at our staff, what I call du jour training/idea of the year.  See my previous post: Rethinking Staff Development: “This Too Shall Pass.”

Solutions Are the Problem in Education

By Mary Kennedy

There used to be a saying that if you were not part of the solution, you were part of the problem. The implication was that we all, collectively, were creating the problem, and that the solution required all of us to change together.

But in education, solutions are a big part of our problem. School people are swamped by a deluge of solutions. They suffer from reform fatigue.

A few years ago, I visited teachers in several districts spread across the nation. I was struck by the variety of interruptions they experienced in their classrooms, and by how many of these had begun as good intentions. Here’s one example: A science teacher took part in a National Geographic Society project that gave his students a chance to collect samples from a local waterway and contribute them to a national database. Sounds like a great idea, right? His class got to participate in a national science study. But the timing of the project caused the teacher to interrupt his ongoing science unit. When the project was finished, students had forgotten where they were in their regular curriculum.

National Geographic is hardly alone in wanting to help educators. The number of associations, institutions, government agencies, and volunteers of all kind who want to solve educational problems has grown so large that teachers are now surrounded by helpful voices and besieged by ideas too numerous to attend to. Instead of strengthening teaching, this multitude of innovations and reforms distracts both teachers and students from their central tasks, making it difficult to concentrate, to stay on task, and to sustain a coherent direction.

Moreover, these improvements often contradict one another. Consider two ideas currently on the table for evaluating teaching practice. On one hand, we have lesson study, a highly structured undertaking that requires months of collective effort and careful thought. On the other, we have walk-throughs, quick and unstructured events that can be conducted by one person in under five minutes. These ideas seem to make entirely different assumptions about how we can learn about teaching, yet they are both popular right now.

There have always been zealous education reformers, of course. But the number and variety of helpful ideas is now so great that the solutions themselves have become a problem.

It is easy to brainstorm about alternatives in education, but hard to anticipate their unintended consequences. Take, for instance, pullout programs. These well-intentioned entitlement programs, introduced in the 1960s, pull students out of their regular classrooms for special instruction. The timing of the pullout has to fit the pullout teacher’s schedule, which means that the original teacher must adjust her instructional schedule to accommodate this movement. Since both teachers may be teaching similar content, they also need to coordinate their instruction, something that takes time. And that is not all: Every time a student is pulled from a regular classroom, and every time that student returns to the regular classroom, the ongoing instruction is interrupted. Students are distracted, and so is the teacher. Lesson continuity and coherence are at risk.

Pullout programs are one of many helpful ideas introduced to improve education. Every test, every assembly, and every public-address announcement is a helpful addition that ultimately disrupts instructional continuity. Every change of schedule, from hourly to block scheduling and back to hourly, requires teachers to revise their routines and strategies. Every new policy, from zero tolerance to team-teaching, pulls teachers’ attention away from their teaching and toward solving a logistical problem. Instead of thinking about how to engage students with curriculum content, they must think about how to revise their procedures, schedules, and strategies to accommodate the newest helpful idea.

Remember when we decided that teachers should have telephones in their rooms? The idea was to “professionalize” the job. Well, now that teachers have telephones, parents can call up at any time to leave messages for their children. So when students are struggling with the difference between ¼ and ½, or debating the merits of the Bill of Rights, the phone rings. And it is right there, in the middle of the classroom and in the middle of every lesson.

The problem is this: Both teaching and learning require sustained attention. Not only do students need opportunities to think, but so do their teachers. More than anything, teachers need time to compose their thoughts and make sure that, when they approach a new unit or a new lesson, they have a clear idea of what they want to accomplish.

Students are even more vulnerable to distractions. In my conversations with teachers, I have found that they care more about maintaining the momentum of the lesson than anything else. The central challenge of teaching is finding enough uninterrupted time to get students’ minds wrapped around an idea, and keeping it there until the idea makes sense to them. Disruptions don’t merely take a few moments of class time: After them, teachers often feel that they need to rewind the entire lesson and begin anew.

Yet we live in a time when reforms and fads have become so commonplace that every new board member or superintendent feels a need to make a personal mark on his or her district by introducing something new. As these policymakers come and go, teachers are buffeted by the raft of competing new ideas they leave behind. So routine turnovers in leadership reignite this continuing series of distractions, further reducing teachers’ chances of finding time for reflection and maintaining a stable environment for intellectual work.

No wonder that when the new superintendant comes to town, and the new professional-development program is brought in, teachers go into their classrooms and quietly shut their doors.

Every American teacher feels some level of reform fatigue. If you think you are part of the solution, check again. You may be part of the problem.

Mary Kennedy is a professor in the department of teacher education at Michigan State University, in East Lansing, Mich.  Vol. 28, Issue 37

How Facebook Can Affect Your Enrollment, Marketing, and Communication

According to Sharon Gaudin of Computerworld, a recent study shows that social networks for middle-agers (that’s most of us reading this article) are now a more popular form of communication than email.

I remember that just a few years ago many Christians, including Christian school administrators and teachers, viewed social networks as the exclusive domain of teenagers or were immoral, or both and therefore should or could be ignored.  Such a perspective was a mistake then and is a mistake now.  Social networks are a form of communication and social interaction.  Social networks are neither inherently good nor inherently evil.  HOW they are used determines their value.

According to a report by Nielsen Online (download PDF), social networks are used by two-thirds of all worldwide online users.  Social networks and blogs have become the fourth most popular online products.  The report lists e-mail as No. 5 on the list of users' favorite online tools. Search tools, portals and PC software topped the list.

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Other highlights of the report include:

  • Putting the growth of social networks – popularity and engagement – into context
  • How the audience to social networks is changing
  • The challenges facing advertisers on social networks
  • What advertisers can do to find the magic formula for advertising in social networks
  • Factors contributing to the Facebook phenomenon
  • Why localization has won the day in many countries
  • Where mobile social networking has taken the greatest hold
  • What ‘traditional’ publishers can do in the face of the social network phenomenon

Mind Share

“Of the social networking sites out there, Twitter and Facebook seem to have the lion's share of the mind share these days. And Facebook has the lion's share of the market share, as well. In January, online researcher comScore Inc. reported that Facebook, once thought of as the up-and-coming social network, had overshadowed rival MySpace, with nearly 222 million unique visitors in December compared to 125 million for MySpace.

To back up comScore's numbers, Facebook CEO Mark Zuckerberg noted in a January blog post that the social networking site had hit a big milestone -- 150 million active users, nearly half of whom use the network daily.”

Neilson’s report also shows the significant increase in the time spent on Facebook:

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In all the markets that the company tracks, Facebook is visited monthly by three of every 10 people online.

Our Parents and Prospective Parents are on Facebook

THE MOST SURPRISING FINDING OF THE REPORT is that Facebook’s greatest growth in global audience numbers has come from people aged 35-49!  Social networks aren’t just for the teenage set anymore.

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This is the prime child rearing, school selecting age of the population!

Should We Use Facebook and Other Social Networks to Connect with Parents?

Frankly, I don’t know the answer to that question but I am researching the issue because I believe we should try.  Here are some of the issues to consider.

Our Mindset/Mental Model Must Change

Traditional advertising is one-way communication—the message is pushed or placed in front of the intended customer.

Social networks by definition are SOCIAL and therefore the “advertising” must be a conversation.  According to Nielson, “the point that social network members are co-creators of content and, therefore, have a sense of ownership within the site means advertising should be about participating in a relevant conversation with consumers rather than simply pushing ads on them. After all, it is social media. Advertising shouldn’t be about interrupting or invading the social network experience, it should be part of this conversation.”

This two-way conversation presents opportunities and problems.

Positively, it provides a framework for engaging in authentic conversations about education, Christian education, and our schools.  Facebook, for example, is a wonderful way to provide helpful information to current and prospective parents.

Negatively, we run the risk of false accusations and unjustified negative comments being made by disgruntled individuals.  The social network, if not managed well, could also foster gossip and slander.

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In other words, promoting our schools through social networks can be a two-edged sword.

“Messaging within advertising should come from a more authentic, candid and humble perspective.

Social media has, once again, brought word of mouth to the fore as the ultimate form of advertising at a time when traditional advertising is suffering from a major lack of trust.

Nielsen’s analysis of social media conversations back in 2007 and again in December 2008 showed that ‘false’ was the term most closely associated with “advertising”.
Social media has fanned the flames of consumer distrust about advertisers claims. However, at the same time social media has provided the motive, opportunity
and means for advertisers to engage consumers in a more open and honest way.”

Building Trust and Friendships with Parents?

The report goes on to note that “social networks are ultimately about friendships, where members add value to each other’s lives through interaction.  Therefore, advertising should follow the same philosophy of adding value through interaction and consultation. Fan sites or sponsored groups are, perhaps, one of the ore successful examples of social network marketing that touch on the principles of interactivity and adding value …

However, the challenge for advertisers is that discussions within these groups won’t necessarily align itself with the brand-designed messaging. Much like a friendship, marketing on social networks requires continual investment – in terms of time and effort as opposed to financial – to be of value to both parties.”

In other words, some of the conversation on a Facebook fan page for our school will not reflect the message that we are trying to communicate.  Some of the comments posted by participants may be blatantly false. Although this presents a significant problem, it also presents an opportunity—an opportunity to correct false information, rumors, and gossip and to share positively the philosophy and impact of Christian schooling.  Doing so of course requires that someone from the school be fully engaged with the Facebook site.

What Do You Think?

  • Does your school have a Facebook presence?  If so, why?  If not, why not?
  • If your school has a Facebook presence, how has it worked?  Has it been a net positive experience or a negative one?